R Whites reinvents 'secret lemonade drinker'
29 May 2012 | by Loulla-Mae Eleftheriou-Smith
an appeal printed in the UK national press. The ad launched last night on UKTV's Gold channel to mark ...
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Jubilee spirit unites the nation
01 Jun 2012 | by Doug Whelpdale
Jubilee related press ads and Marmite went furthest by renaming itself as 'Ma amite' and changing labels ...
We'll Call You - McVitie's Jaffa Cakes
16 May 2012
's: Bye. VERDICT: 7 OUT OF 10 The call-handler, while unaware of the suggestion in the press about ...
Kettle Chips on consumer agency hunt
30 Apr 2012 | by Sara Luker
the brand ramped up its marketing activities with a new PR and press advertising campaign to try to reach a ...
Mars kicks off its Euro 2012 ad campaign
16 Apr 2012 | by John Reynolds
. The campaign will also run across press, outdoor, PR and digital. As part of the campaign, Mars is giving away ...
Healthy snack brand Bear launches debut campaign
13 Apr 2012 | by John Reynolds
The ad campaign, created in-house, kicks off next week and will run across national press, outdoor, point-of-sale activity, sampling, newsletters and social media. Victoria Willis, head of marketing at Bear, believes the campaign will prompt a significant uplift in sales. She said: "The brand ...
Food and Drink: Coffee creates a stir to deliver message
22 Mar 2012 | by John Owens
' slogan, which included a press release claiming that spending five minutes taking a break to drink coffee ...
Thorntons hunts for consumer agency while stores close
22 Mar 2012 | by Sara Luker
. The remit would include the running of the Thorntons press office, but not its social media activities ...
Krispy Kreme reignites UK push with new outdoor ads
06 Mar 2012 | by Loulla-Mae Eleftheriou-Smith
and Manchester, targeting mainline stations, and featuring press ads in the Metro free newspaper ...
Campaigns: Food & Drink - N-ice way to promote frozen foods
23 Feb 2012 | by John Owens
publicised to key trade press and kept 'frozen vs fresh' in the news. The world's first frozen food report ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
