R Whites reinvents 'secret lemonade drinker'
29 May 2012 | by Loulla-Mae Eleftheriou-Smith
an appeal printed in the UK national press. The ad launched last night on UKTV's Gold channel to mark ...
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Jubilee spirit unites the nation
01 Jun 2012 | by Doug Whelpdale
Jubilee related press ads and Marmite went furthest by renaming itself as 'Ma amite' and changing labels ...
ISBA president Woods: Marketers must shape online regulation
02 May 2012 | by Alex Brownsell
in [the] self-regulatory approach". He also pressed marketers to consider their approach to online ...
Olympic sponsors McDonald's, Adidas and Coca-Cola are media lightning rods
17 Apr 2012 | by Noelle McElhatton
As sponsorship success stories go, there can be few to touch LOCOG's achievement in raising 2bn to help fund the 9.3bn cost of the London 2012 Olympics. Call it coincidence, but a rising tide of bad press for Olympic sponsor brands threatens to overshadow this effort, just as we pass the Games 100 ...
VIDEO: What did Starbucks customers think of its free latte offer?
14 Mar 2012 | by Sarah Johnson
Starbucks backed the offer and its more personal approach, with TV and press ads this week, while social media noise was amplified by comedian Jimmy Carr getting involved and telling his Twitter ... ." The TV and press ads were created by Abbott Mead Vickers BBDO, with media planning and buying handled ...
Coca-Cola launches Jesse J on-pack promo for Glaceau Vitaminwater
13 Mar 2012 | by Loulla-Mae Eleftheriou-Smith
Glaceau's brand ambassador, singer Jesse J, will lend her hairstyle to promotional packs of the drink, while marketing activity will aim to boost awareness of the brand's position as a "worldwide partner and best mate" of the London 2012 Games. The on-pack promotion is supported by digital, press ...
Starbucks gets friendly with animated spot
13 Mar 2012 | by Daniel Farey-Jones
is handled by Manning Gottlieb OMD. The campaign will be amplified by press ads tomorrow in Metro, Times ...
Coca-Cola eyes Olympic velodrome naming rights
13 Mar 2012 | by John Reynolds
press and digital to showcase the sponsorship opportunities available at the 500-acre Olympic Park. A ...
Coke and Pepsi change recipes in US to avoid cancer label
09 Mar 2012 | by Loulla-Mae Eleftheriou-Smith
Garza-Ciarlante, a spokesperson for Coca-Cola, told the Associated Press: "While we believe ... in America, told Associated Press it was reviving a petition filed with the US Food and Drug Administration ...
VIDEO: Mark Ronson and James Eadie on Coca-Cola's 'Move to the beat' campaign
17 Feb 2012 | by Loulla-Mae Eleftheriou-Smith
At a Coca-Cola press launch yesterday, Eadie said that music is a "fantastic passion for Londoners and teens in particular". "This is a great opportunity for us, it s not just about London but about our global campaign that will take music and fuse it with sport in an innovative way that will go out ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
