RAJAR Q1 2012: Views from the radio advertising buyers
17 May 2012 | by Maisie McCabe
to the well publicised declining regional press market, this also shows encouraging signs for the future ...
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, such as The Beatles and Aretha Franklin, but not Sir Cliff Richard. The team issued a press release stating its ... was covered on BBC Radio, ITV's Lorraine and BBC local radio. It generated 190 press articles, as well ...
to the well publicised declining regional press market, this also shows encouraging signs for the future ...
was involved in an online sex tape. Of the blog, which examined the issue of PROs lying to press, he said ... said that as the press faced scrutiny in the Leveson Inquiry, so should PROs. Jones, whose agency ...
Neil Allen, Starcom MediaVest's Group trading director for press, radio and outdoor, has left...MediaVest as press director in 2006 and was promoted to UK trading director of press, before assuming ... at WPP's Mediaedge:cia (now MEC) across an eight-year period from 1998, latterly as press director. He ...
the UK. Today s forecast offered no respite for the embattled press sector, forecast to fall 1 ...
across outdoor, press, digital, radio and London Underground, until 8 April. Media planning is being ...
Ikea is pushing its mattress range with press ads featuring a real-life princess and radio activity...and dull chore". The press ads follow a genuine princess, Princess Xenia Gabriela Florence Sophie Iris ...
and will be charged with planning and buying a multimedia campaign likely to include TV, outdoor, press, radio ...
Love Home Swap ( www.lovehomeswap.com ) is launching a marketing campaign at the end of March, featuring digital, radio, and direct activity. It will be supported by press inserts across newspapers and travel, style and property magazines and will run for three months. The activity uses the strapline ...
The campaign, which launches tomorrow (15 February), features a TV ad supported by digital, press, radio, PR and social media activity, alongside a media partnership with Magic and MSN, and in-store shopper marketing activity. Media buying is handled by Mindshare. The campaign targets families ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.