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Activision poised to bring in The Red Consultancy

The brief, thought to worth upwards of 500,000 a year, is the gaming industry s largest PR account and is currently held by Frank PR. Red will be charged with handling both Activision s UK PR and European co-ordination and will run the company s press office functions, media relations, social media ...

Game and Gamestation brands survive following acquisition

press campaign positioning itself as the "home of gaming" , with claims that the supermarket has ...

Tesco pushes 'home of gaming' positioning after Game collapse

Tesco is running a press ad campaign positioning itself as "the home of gaming" in the same week

Understanding older women gamers

Who s betting that Britain is facing a looming epidemic of older, female gamblers? Just about everyone it seems including MPs, the National Centre for Social Research and the popular press, who all seem concerned that as a larger number of older women go online it is all too easy for them to morph ...

Ford drives Focus launch with £4m campaign

. A combination of press advertorials, TV sponsorship, radio promotion and online traffic drivers ...

Generation why?

If we could travel back in time to the court of Henry VIII, the people most in fear of their lives (other than his wives and cardinals) were those involved in the publishing and distribution of books and pamphlets. The radical new technology of the printing press was seen as an incredibly dangerous tool ...

Unleash the power of production

agency specialisations. Print, pre-press, TV and online specialist agencies no longer apply ...

Rocket lands Sega media business

and Super Mario Monkey Ball 2. As well as press and online activity, Sega has recently used TV to promote ...

PROMOTIONAL FEATURE: The Big Media Debate: why it's time for a new approach

Normal 0 false false false MicrosoftInternetExplorer4 The pressing issues facing media agencies felt very distant as senior media players gathered on the top floor ... chaired Johnston Press from 2001 to 2009. Before this, Parry was chief executive of Clear Channel ...

APG Creative Strategy Awards - Xbox 'Halo 3 - believe' by McCann Erickson

inches, throughout mainstream as well as specialist press, and ensured that the whole world was excited ...

 

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