Liverpool FC's director of comms Ian Cotton steps down
11 May 2012 | by Sara Luker
, with the media complaining about the ex-Liverpool player s treatment of journalists at press conferences. Former ...
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Ryder Cup appoints Grayling to handle international comms
23 May 2012 | by Matt Cartmell
team, based in Edinburgh, will provide a press office and support the stakeholder engagement programme ...
Consumer: Sports bra shows some real panache
10 May 2012 | by Hannah Crown
calendar of media coverage by the specialist press. A national media relations campaign was then put in place to increase stockists and drive pre-sales. A dedicated press office was set up for the launch itself, while the agency handled a press show, journalists' fittings and gifts. It also set up one ...
Non-sponsor brands ramp up pre-Olympics sports marketing
09 May 2012 | by Gemma Charles
press campaign and unveil a digital platform, as part of a partnership with SportsAid. Under the deal ...
Waitrose congratulates Reading on promotion to Premier League
30 Apr 2012 | by Matthew Chapman
Waitrose drew attention to its sponsorship of Reading FC with a press campaign this weekend hailing...The press ad, headlined, "We are the champions", said: "Good luck in the Barclays Premier League, we're proud to sponsor you", following the team's final game of the season. Waitrose signed a new ... to be sponsored by a supermarket chain. The press campaign ran in The Sunday Times and also contained text ...
Olympic marketing push for football tickets
30 Apr 2012 | by John Reynolds
today (30 April), ahead of a marketing campaign across digital and press, intended to drum up support
CREATIVE STRATEGY: Olympics? On the whole, I'd rather be in Philadelphia
25 Apr 2012 | by Simon S Kershaw
how Locog has addressed this literally pressing issue. Currently, the Underground is wallpapered ...
Bahrain Grand Prix was a weekend of 'mixed messages and confusion'
23 Apr 2012 | by Sara Luker
Vettel said in a pre-race press conference that it was time to get back to 'the stuff that really matters, like tyre temperatures' and described the press coverage of the protests as hype . MD at M C ...
Fabrice Muamba hires PHA Media to handle profile
18 Apr 2012 | by Kate Magee
whether he gives an exclusive interview or holds a press conference. Hall said the agency wants to make ...
London 2012 CEO: 'Our marketing budget was pretty limited...but our sponsorship effort has been superhuman'
18 Apr 2012 | by Noelle McElhatton
on the celebration into the summer. What do you say to press criticism that such a heavy emphasis on the sponsors ... an operating plan with a user that makes long-term sense. In terms of speaking to the press about the Games ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
