Hamleys switches from Seventy Seven PR to LightBrigade
03 Apr 2012 | by John Owens
and consumer press are expected to be particular targets. The brief will include supporting Hamleys Glasgow ...
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Classic Media turns to Seventy Seven for Where's Wally? anniversary
26 Apr 2012 | by Hannah Crown
Seventy Seven has been handed the UK press office brief for production and distribution company
Brand Manager of the Week: Alex Balzaretti
14 Mar 2012
target market at the press of a button and interact directly with them at little cost is staggering ...
What marketers can learn from Barbie
01 Feb 2012 | by Nicola Clark
through a brand they admire. A subsequent social-media campaign, boosted by national press coverage ...
PROMOTIONAL FEATURE: The Big Media Debate: why it's time for a new approach
03 Jun 2010 | by Noelle McElhatton
Normal 0 false false false MicrosoftInternetExplorer4 The pressing issues facing media agencies felt very distant as senior media players gathered on the top floor ... chaired Johnston Press from 2001 to 2009. Before this, Parry was chief executive of Clear Channel ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
