30 May 2012
| by Loulla-Mae Eleftheriou-Smith
The Advertising Standards Authority (ASA) has rejected complaints about a regional press ad
25 May 2012
| by Sara Luker
The high street chain has hired Helen Lacey, chief press officer at Which?, as its senior PR manager. She has been brought in to handle the company s corporate, international, personal finance and social media comms as well as the promotional work around Debenhams.com. Focus PR account manager Kate ...
23 May 2012
| by Matthew Chapman
Price reassurance is a key battleground in the supermarket wars and the leading players have frequently taken complaints about rivals' ads to the Advertising Standards Authority (ASA).
Asda took issue with one TV and three press ads Sainsbury's ran in October for its Brand Match scheme, which ...
23 May 2012
| by Daniel Farey-Jones
."
The transformation has been achieved in good part thanks to press campaigns and a clutch of TV ads, most recently ...
14 May 2012
| by Hannah Crown
the Manchester office. The national campaign will include showcasing key Christmas items to the press and a ...
11 May 2012
| by Matt Chapman
.
'The press tried to say:"One of those two things you are doing is dishonest or doesn't make sense." I ...
its marketing efforts with a press campaign highlighting its price-match offer against Tesco on branded products.
The press ads, which ran in The Times, The Independent, The Guardian and Evening ...
10 May 2012
| by Matt Cartmell
The market, which is based in Vauxhall, London, and is the largest fruit, vegetable and flower market in the UK, has brought in Peter Bingle's agency after a pitch process.
Neither the agency nor New Covent Garden Market was available for comment at the time of going to press.
The market has ...
04 May 2012
| by Matthew Chapman
." The icons been designed by Boots' ad agency Mother.
The new messaging will be communicated in press ...
30 Apr 2012
| by Matthew Chapman
Waitrose drew attention to its sponsorship of Reading FC with a press campaign this weekend hailing...The press ad, headlined, "We are the champions", said: "Good luck in the Barclays Premier League, we're proud to sponsor you", following the team's final game of the season.
Waitrose signed a new ...
to be sponsored by a supermarket chain.
The press campaign ran in The Sunday Times and also contained text ...
30 Apr 2012
| by Matthew Chapman
The Everyday Value press campaign launches today (30 April) and replaces Tesco's blue ...
.
Tesco will support its press advertising with a TV campaign that premiers on Wednesday during ...
, it is not one we will start tomorrow."
Press activity for the Tesco ad states "we d like to introduce the new ...