Media360: John Lewis marketer Craig Inglis on surprising consumers
23 May 2012 | by Daniel Farey-Jones
." The transformation has been achieved in good part thanks to press campaigns and a clutch of TV ads, most recently ...
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Debenhams revamps comms team with senior hires
25 May 2012 | by Sara Luker
The high street chain has hired Helen Lacey, chief press officer at Which?, as its senior PR manager. She has been brought in to handle the company s corporate, international, personal finance and social media comms as well as the promotional work around Debenhams.com. Focus PR account manager Kate ...
Think BR: Looking at shopper marketing through a new lens
18 Apr 2012 | by Kerry Bateman
Research from Kantar Worldpanel spells out the most pressing problem facing grocery brands today. You would think brand leaders would be less reliant on price promotions, yet in the 52 weeks to the end of June last year, more than half their sales (54%) came from promotions that took up to a third ...
M&S summer campaign to play on Olympics and Jubilee
03 Apr 2012 | by Matthew Chapman
by digital activity by Profero. Press activity for M S clothing sub-brands will run alongside the brand ...
Brand builder: Ultimo
14 Mar 2012 | by Kim Benjamin
Ultimo, the designer lingerie range created by former model Michelle Mone, has been courting the press with racy images of its celebrity brand ambassadors for much of its 16-year existence. The most ... to gain guaranteed press coverage is now being expanded to broader marketing. Mone recently announced she ...
John Lewis takes Creative Circle Gold of Golds
08 Mar 2012 | by Sara Kimberley
in the radio category for best writing, and the V A Museum of Childhood s "bear" won in press for best art ...
Trend report: Can media help save the high street?
01 Feb 2012 | by Mark Banham
), with that much press, to equal job done, is becoming less of a percentage of the overall planning thinking ...
Retailers turn to discount ads to lure shoppers
16 Dec 2011 | by John Reynolds
Retailers have embarked on a major press push today as they look to tempt millions of shoppers back...highlighting its offers specifically for this weekend. A John Lewis press ad states "If our competitors have ... , as always, if they have an item on sale that we sell, it s on sale with us." Debenhams is running press ...
Christmas rush stalls as analysts warn of brand damage
09 Dec 2011 | by Matthew Chapman
people are usually hard pressed after splurging at Christmas." Even retailers that have traditionally ...
The high street is dead, long live the high street
08 Dec 2011 | by Lucy Fligelstone
. By embracing these, it can survive and prosper. Radio did not kill the press, television did not kill radio ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
