30 May 2012
| by Loulla-Mae Eleftheriou-Smith
The Advertising Standards Authority (ASA) has rejected complaints about a regional press ad
25 May 2012
| by Sara Luker
The high street chain has hired Helen Lacey, chief press officer at Which?, as its senior PR manager. She has been brought in to handle the company s corporate, international, personal finance and social media comms as well as the promotional work around Debenhams.com. Focus PR account manager Kate ...
23 May 2012
| by Daniel Farey-Jones
."
The transformation has been achieved in good part thanks to press campaigns and a clutch of TV ads, most recently ...
04 May 2012
| by Matthew Chapman
." The icons been designed by Boots' ad agency Mother.
The new messaging will be communicated in press ...
20 Apr 2012
| by Maisie McCabe
, press and radio. All creative work is designed by Jysk's headquarters in Denmark.
Carl Erik Stubkier ...
and regional press campaign planned and bought by Carat Manchester.
Mick Style, managing director at MEC ...
19 Apr 2012
| by Gemma Charles
It is for this reason that baristas will take centre-stage in Starbucks' marketing efforts through a press and digital ...
to three.
Separately, the coffee chain introduced a press and digital campaign last month featuring six ...
18 Apr 2012
| by Kerry Bateman
Research from Kantar Worldpanel spells out the most pressing problem facing grocery brands today.
You would think brand leaders would be less reliant on price promotions, yet in the 52 weeks to the end of June last year, more than half their sales (54%) came from promotions that took up to a third ...
03 Apr 2012
| by Matthew Chapman
.
Digital activity is supporting a press campaign featuring a real-life princess sleeping on an Ikea bed ...
03 Apr 2012
| by Matthew Chapman
by digital activity by Profero. Press activity for M S clothing sub-brands will run alongside the brand ...
02 Apr 2012
| by Matthew Chapman
press campaign positioning itself as the "home of gaming" , with claims that the supermarket has ...