Hobbycraft picks Euro RSCG to support major expansion
14 May 2012 | by Hannah Crown
the Manchester office. The national campaign will include showcasing key Christmas items to the press and a ...
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Media360: John Lewis marketer Craig Inglis on surprising consumers
23 May 2012 | by Daniel Farey-Jones
." The transformation has been achieved in good part thanks to press campaigns and a clutch of TV ads, most recently ...
'We have to build better brands and we need a different conversation', admits Tesco chief
18 Apr 2012 | by Matthew Chapman
as press advertising". He said multi-channel retail was being grown by rolling out of more dot ...
Think BR: Looking at shopper marketing through a new lens
18 Apr 2012 | by Kerry Bateman
Research from Kantar Worldpanel spells out the most pressing problem facing grocery brands today. You would think brand leaders would be less reliant on price promotions, yet in the 52 weeks to the end of June last year, more than half their sales (54%) came from promotions that took up to a third ...
Citizen Brando appointed by Auto Trader
16 Apr 2012 | by Matt Cartmell
and owning a car, using a mixture of creative media relations and press office work. Trader Media Group ...
Ikea launches 'snap a napper' Facebook competition
03 Apr 2012 | by Matthew Chapman
. Digital activity is supporting a press campaign featuring a real-life princess sleeping on an Ikea bed ...
M&S summer campaign to play on Olympics and Jubilee
03 Apr 2012 | by Matthew Chapman
by digital activity by Profero. Press activity for M S clothing sub-brands will run alongside the brand ...
Game and Gamestation brands survive following acquisition
02 Apr 2012 | by Matthew Chapman
press campaign positioning itself as the "home of gaming" , with claims that the supermarket has ...
BrandAlley shifts focus to customer emotions
28 Mar 2012 | by Matthew Chapman
-April and will support the press ads that are running this week in fashion publications including Stylist, Red, Marie ...
Brand builder: Ultimo
14 Mar 2012 | by Kim Benjamin
Ultimo, the designer lingerie range created by former model Michelle Mone, has been courting the press with racy images of its celebrity brand ambassadors for much of its 16-year existence. The most ... to gain guaranteed press coverage is now being expanded to broader marketing. Mone recently announced she ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
