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British Gas readies 'free swim' Olympic campaign

spot will be supported by press and digital activity. The free swims promotion will run until 30 ...

E.ON targets British Gas with price freeze pledge

E.ON is pushing its pledge to not increase home energy prices in 2012 with a national press...The press activity is headlined 'E.ON guarantees not to increase home energy prices in 2012 ... for the tactical press campaign. The campaign launched today and comes the day after E.ON promised not to raise ... Plan, which offers customers two months' free energy. The current press campaign is driving home ...

O2 seeks help to drive 'talking' around products

's aim to integrate its comms more between press office, media relations and external messaging functions ... the winning agency work alongside the internal team to man its press office. Telef nica's agency setup ...

Stuart Jackson: Turning up the volume

, PR seemed to offer the most logical escape route and he joined Orange as a press officer in 2001 ... Director of comms, Orange UK 2005 Head of media relations, Orange UK 2001 Press and PR manager ...

British Gas revamps Planet Home strategy as Spall is dropped

. The campaign will run for six weeks and will be supported by press advertising. Follow Matthew Chapman ...

Nicola Green: Ringing the changes

not good and we couldn't hide that. We communicated them, briefed the press thoroughly and moved ...

Flack's Week: 17 February

... Flack in Pictures The Channel 4 press team treated Victoria Station to this vision in pink ... Big Fat Gypsy Wedding. Controller of press and publicity Jane Fletcher was up for wearing the 12-stone ...

British Gas marketing director Will Orr on improving public perception of his brand and the energy sector

is one of British Gas' most pressing tasks and resulted in the launch of its 'Honest conversation ... offered the cheapest average electricity in all regions. Activity ran on TV, press and radio ...

BT to sponsor 'London Live' Olympic entertainment events

of these bodies had responded to requests for comment at the time of going to press. ...

CREATIVE STRATEGY: The O2 sale is mostly a fail

, they re certainly very pretty. But when we get to the press ad, the lanterns just add to the clutter ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.