ISBA president Woods: Marketers must shape online regulation
02 May 2012 | by Alex Brownsell
in [the] self-regulatory approach". He also pressed marketers to consider their approach to online ...
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From 1930s 'Brand Man' to today: the evolution of the brand manager
25 May 2012 | by Alan Mitchell
was brand manager for Smirnoff nine years ago, I produced one TV ad a year and perhaps two press ads. We ... brand manager, I was master of a few marketing disciplines: basically TV and press advertising,' agrees ...
PCC's Lord Hunt responds to MPs report on media
30 Mar 2012 | by Arif Durrani
Lord Hunt, chairman of the Press Complaints Commission (PCC), has welcomed calls for media reform...that the system of press regulation is in need of major reform in order to create a new, independent and powerful ... ." Whittingdale described the recommendations as offering one "last chance" for the UK s press industry to avoid ... role the press plays in holding politicians and others in power to account." Touching upon ...
EEF poaches Sally Sykes from Health & Safety Executive
23 Mar 2012 | by Matt Cartmell
J, Ciba-Geigy, Scottish Courage and Littlewoods. She was also head of press and PR at Manchester ...
Advertisers debate agency payments at ISBA Conference
22 Mar 2012 | by Campaign staff
in the future of press regulation following the closure of News of the World . Warning that "pressure had ...
Shell in hunt for agency to work on global ad projects
15 Mar 2012 | by Jeremy Lee
and press ad campaign called "let s go" that coincided with a catastrophic oil spill in the US for which BP ...
CSR: Scotland assured of a golden future
09 Mar 2012 | by Joe Lepper
was able to have meaningful conversations with key stakeholders, including the press. While successful ...
Business: Gender pay gap sparks off debate
01 Mar 2012 | by John Owens
, regional and sectoral versions of the main press release were produced. To keep the debate going, a number ...
Tom Kelly - No more cat and mouse
09 Feb 2012 | by Matt Cartmell
, but it is testimony to the reputation he had with the press by then that, although they ran it as a story, very few ...
Aviva's Amanda Mackenzie at Davos: lessons for marketers and the role of business in society
02 Feb 2012 | by Amanda Mackenzie
economies. There is a pressing need for companies to demonstrate the social value of what they are doing ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
