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Honda picks Bottle PR ahead of Civic launch

The agency has been brought in for a three-month project brief around the launch of the ninth generation of the car in the UK. It will work on securing coverage within the lifestyle press by reflecting Honda Civic messaging of discovering the great unknown . There will be a focus both on print and online ...

Trading places: this week's people moves

to the newly created role of group commercial and marketing director at Johnston Press . ( Campaign ...

Tesco 'Tesco Jubilee' by The Red Brick Road

The two ads are a humorous tribute to 50s-style advertising. Both were shot in black and white with that era's grainy film quality and outfits. The first ad is a 30-second film and the second lasts 20 seconds. The TV campaign is also supported with press and radio ...

The Red Brick Road wins £2m ADT task

will be responsible for launching a TV and press campaign later this year to boost ADT's brand awareness. Mark Shaw ...

Private View: Ben Walker and Dylan Jones

to be applauded. Finally, we come to the Playboy "press to play" shower gel commercial, which I thought I ...

DHL 'speed of yellow' by 180 Amsterdam

The activity builds on the brand s partnerships with United and Formula One. A 60-second TV ad shows Ferguson at Old Trafford acknowledging an DHL Express courier as he starts his day. The spot is supported by press, outdoor and digital activity, including behind-the-scenes footage of United players ...

Lindt calls on Clarion Communications ahead of split with Be More

to requests for comment at the time of going to press. ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.