NEWS: SmithKline seeks financial PR firm for new account
08 Dec 1995 | by JOHN-PIERRE JOYCE
relations with the pharmaceutical and consumer press, but has no team dedicated solely to financial public ...
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MARKETING MIX: My biggest mistake
08 Dec 1995
of the press ads. I had no choice but to busk it - in front of my management. I am sure that meeting was a ...
Profile: Bill Spears, Cunard Line; Coming out of dry dock
08 Dec 1995 | by ROBERT GRAY
Domecq, Spears career took off as head of press relations at Guinness. The company was still reeling ... -time Guinness Brewing UK press relations manager, who has worked on special projects for Spears since ... , Allied Domecq 1989 Head of press relations, Guinness plc 1991 Director of public affairs, Guinness ...
NEWS: AMV uses shock tactics for RSPCA ad
08 Dec 1995 | by MARGARET HOOD
on the account includes press executions featuring lines such as: This whippet is a victim of the recession ...
MEDIA: THE INDEPENDENT’S MONDAY SPORTS SECTION: AN EXPERT’S VIEW
08 Dec 1995 | by JOHN OWEN
John Owen is bowled over by the Independent s new sports pages on Mondays As a Manchester City fan living in London, I often used to resent the paucity of coverage given to my team in the Southern issues of the national press. The only time they got any real column inches was when they d ...
INTEGRATED: PICK OF THE MONTH IN ASSOCIATION WITH ROYAL MAIL
08 Dec 1995 | by JOHN OWEN
to the brand. The trade press ads with which Bass announced the product set the tone - they re heavily ...
INTEGRATED: PORTFOLIO; John Mundy
08 Dec 1995 | by MICHELE MARTIN
for Novell computer software, which he created while he was working at Impact, included some striking press ...
THIS WEEK: Red Bull dumps ‘confusing’ ads
08 Dec 1995 | by SHARON MARSHALL
Red Bull is to scrap its current advertising campaign and spend pounds 5m on a new branding drive - after research revealed consumers think the energy drink is a beer. The Red Bull Company, which makes the high-energy Red Bull, is preparing press and poster work and considering TV ...
NEWS: KPMG hunts agencies for management arm
08 Dec 1995 | by LEXIE GODDARD
the media s negative image of management consultants. The press don t like consultants. You only have ...
MEDIA: BRIEFS
08 Dec 1995
will replace its rival the Press Association as the sole national news agency serving the 11 Express ...
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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
