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ADVERTISING: BRIEFS

, radio and press ads. IPA opens Portfolio The Institute of Practitioners in Advertising has ...

PRIVATE VIEW

t walk past it without looking in - and that s what this ad s about. A bloke presses up against ... Exposure: Posters and national press 6 Time Products Project: Sekonda Client: Nick Smith ...

Schools inspire Shellys ads

style press, on posters and also point of sale, follow the ‘shoe-icide’ campaign that ran in the summer ...

CAMPAIGN CRAFT: PROFILE; How David Carson’s radical bent made him a star

Jim Davies examines how Ray Gun s former designer moved into ad production He s produced high-profile press and poster work for Nike, Pepsi and Levi s but, without a doubt, David Carson ... different press executions in 12 different languages, US campaigns for blue-chip clients such as Sony ...

NEWS: Review threatens HHCL’s hold on Bhs

. Neither Bhs nor Mothercare returned calls before Campaign went to press. ...

MARKETING TECHNIQUE: PUBLIC RELATIONS; Playing with fire

press. It shows how effective advertising can be as a PR tool. I doubt whether it was planned ... in the tabloid press. The acid test of whether it s a story for us is will ordinary people talk about ...

CAMPAIGN CRAFT: Column; Though at the cutting edge, Pepe slices too deep

new Pepe press ad. They ve covered teenage alcoholism, drug-taking and suicide, so what about ram ...

NEWS: HOTLINE

-built car. It is putting pounds 2.5 million behind a national TV, press and poster initiative through ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.