to remove filtersMARKETING TECHNIQUE: SALES PROMOTION; Better Christmas presence
14 Dec 1995 | by RUTH NICHOLAS
on Christmas Day. The system couldn t cope, the press had a field day and One2One was forced to cough up ...
Search results for Press
BELOW-THE-LINE: Tesco checks out its corporate branding
14 Dec 1995 | by JULIAN LEE
more practical nature. The bars made their debut in the 1980s on Tesco press ads, devised ...
THIS WEEK: Chains squeeze vitamin prices
08 Dec 1995 | by AMANDA RICHARDS
. A Sainsbury spokeswoman said it had supported its vitamin promotion with national and local press ...
Lowes lends coherence to the Tesco communications mix
08 Dec 1995 | by Michele Martin,
for last year’s Christmas price offers. The regional press has proved ideal for highlighting specific ...
NEWS: Review threatens HHCL’s hold on Bhs
24 Nov 1995 | by KAREN YATES
. Neither Bhs nor Mothercare returned calls before Campaign went to press. ...
NEWS: Lowe Howard-Spink scoops awards for regional press ads
10 Nov 1995
Lowe Howard-Spink netted the two top accolades at the Newspaper Society s Regional Press...Lowe Howard-Spink netted the two top accolades at the Newspaper Society s Regional Press Advertising Awards this week, with its work for the supermarket chain, Tesco. The Tesco Metro campaign, created by Alan Davis and Jeremy Willy, picked up both the Advertisement of the Year ...
SUPPLEMENT: THE REGIONAL PRESS AWARDS 1995; The Northcliffe Newspapers Group Ltd Award: Campaign
10 Nov 1995
Winner Title: Metro Agency: Lowe Howard-Spink Client: Tesco Local Marketing Creative Director: Kevin Kneale Art Director: Alan Davis Copywriter: Jeremy Willy Typographer: Sue Baker-Smith Photographer: Elliot Erwitt
SUPPLEMENT: THE REGIONAL PRESS AWARDS 1995; The Midland Independent Newspapers plc Award: Media
10 Nov 1995
or half-page executions more impact. CIA Medianetwork selected the regional press as the lead ... the press titles for inclusion it was then necessary to schedule activity to make best use of overall ... with a specific brand message. According to O&M Direct, the regional press is the frontline for car ...
SUPPLEMENT: THE REGIONAL PRESS AWARDS 1995; The United Provincial Newspapers ltd Award: Retail
10 Nov 1995
Winner Title: Pick Agency: Williams Atkinson Mills Client: Dobbies Garden Centres Creative Directors: Will Atkinson, Brian Williams Art Director: Brian Williams Copywriter: Will Atkinson Typographer: Katrina Burns
NEWS: John Lewis to roll out ads through Burkitts
10 Nov 1995 | by EMMA HALL
John Lewis kicks off its first advertising campaign this week with press and poster work through...John Lewis kicks off its first advertising campaign this week with press and poster work through Burkitt Edwards Martin. The advertising hopes to show that the John Lewis Partnership, which is wholly owned by its employees, cultivates a caring, personal approach to its customers. Julian ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
