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NEWS: MacLaurin to champion high strength of Low ‘C’

the contract in a non-competitive pitch, has been briefed to target regional and national press and radio ...

CAMPAIGNS: SPORT; The Derby gets a dose of salts

in attendance, a bad press and claims by opinion formers that the race had slipped in popularity. Newly ... Taylor has just been retained to tackle next year s event. But what did the press think ...

CAMPAIGNS: CONSUMER LAUNCH; Putting paid to free banking?

Client: Barclays Bank Personal Sector PR Team: Harrison Cowley (Birmingham), and Barclays press...Client: Barclays Bank Personal Sector PR Team: Harrison Cowley (Birmingham), and Barclays press ... and Humberside, the North-East and Wales. Tactics Barclays Press Office handled the national launch ... to launch the account in the regions, creating picture angles for the weekly and regional press, who ...

CAMPAIGNS: JUDGE AND JURY; Uncovering the unpalatable truth behind alcoholic pop

, all press coverage pointed to the seemingly obvious fact that a product calling itself Thickhead ...

FOCUS: ELECTRONIC PUBLISHING; Clearing a path through the paper

simultaneously and are easily updated Both journalists and PR people are discovering that press packs ... - an electronic newsletter for employee communications, and multimedia for the motor trade press. A third ... and in the showroom, with a multi-media press pack. We all know how much journalists receive through the post ...

NEWS: PR EUROPE

through the trade, business and daily press. PR for the personal products division was previously ... and economic press. Tandem opened its first Russian sales office last year. VIENNA: Liebowitz leaves ...

FOCUS: PROMOTIONS AND INCENTIVES; Gift horses to suit corporate courses

PRESS PROMOTION: Freebies may not provide a direct route to a journalist s heart, but they can...PRESS PROMOTION: Freebies may not provide a direct route to a journalist s heart, but they can ... . Journalists received their own model theatre DIY press conference containing a VNR and a copy of the watch ... of the channel in March. Promotional gifting on press trips has rules of its own. Since 1991 John Goss ...

NEWS: Clubland drag queen Miss Kimberly ...

to it than meets the eye . The agency, which already handles a host of Bass brands, plans a national press...press launch, consumer promotions and a series of club PAs throughout the early summer by Miss ...

MEDIA: Indie claiming a video victory

videos for pounds 3 with a voucher in the newspaper. It was launched on 23 March with a press, TV ...

CAMPAIGNS: Consumer Promotion; Nexus raises Bramley appeal

logo was designed for Bramley Apple Week for in-store promotions and media coverage, a press pack ...

 

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.