13 Dec 1996
Royal and Sun Alliance see incumbents
13 Dec 1996
| by GORDON MACMILLAN
and PropertyHunter.
The ADHunter initiative, touted as the most significant event for the
regional press ...
Northcliffe Newspapers,
Trinity and Newsquest, as well as Johnstone Press, United Provincial
Newspapers ...
of ADHunter that will see the
regional press working in a way it has never done before.
...
13 Dec 1996
| by KATE NICHOLAS
that it is abandoning the production of VNRs.
The cost of press cuttings rises following a clampdown ...
national newspaper groups apart from News International,
enforces a two pence levy on all press cut ...
by the press of the two
women s mutual interests in fitness and alternative therapies, although ...
13 Dec 1996
| by TOM DAWN
There s a noticeable and growing trend in the press to question whether
the Internet is all it has been ...
-originated
press releases, to keep abreast of their own clients. Using the Internet
in this way as a sharing ...
press release, for Cambridge Display Technologies
(http://www.cdtltd.co.uk) which journalists could ...
13 Dec 1996
| by DANNY ROGERS
-Ten
Communications -also shows little evidence of saving paper.
Although the Press Association-owned company ...
publishes the smaller Willings Press Guide
along with a series of handbooks on the marketing industries ...
. Press Select provides an
in-depth service on an ad-hoc basis but it can be slow, he adds ...
12 Dec 1996
Direct launch tactics
London News Radio s 24-hour news radio station News Direct 97.3FM is to
launch a pounds 1m advertising campaign in January to promote the new
Tune in, Tune out news format. The campaign, through Abbott Mead
Vickers BBDO and McBains, will use posters, buses and press.
Cinema ...
12 Dec 1996
| by SHARON MARSHALL
to use it. Compared
with press and posters, this is a medium in its infancy, but it is one
which ...
06 Dec 1996
of creative/media
recruitment ads and 54 per cent of marketing ads in the broadsheet
press.
Carolyn ...
28 Nov 1996
Live TV s chief, Kelvin MacKenzie, has hit back at the ITC over its
warning on breaching the Codes of Sponsorship and Advertising Breaks. He
said sponsorship was key to original programming on cable, and called
for more relaxation of advertising rules to encourage the industry.
21 Nov 1996
| by JANE BAINBRIDGE
market, and part
of what was holding it back before was the price.
He said a press ad campaign ...