to remove filtersMEDIA: HEADLINER; Loyal director emerges from the shade to head MGM Brann
06 Dec 1996 | by GORDON MACMILLAN
, Ffitch will be mortified by being in the press: He is just not interested in accolades. He is quiet ...
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BUSINESS-TO-BUSINESS: Letters of distinction
12 Dec 1996 | by KAREN FLETCHER
-to-business direct marketing. There are more people using this medium; fewer people using the trade press and other ...
NEWS: Review; Marketing and advertising news in the week’s press...
29 Nov 1996
Coca-Cola is to use data compiled since the 1994 World Cup and from its Euro 96 ring-pull promotion to launch its largest ever direct marketing campaign in the UK. Several agencies are involved in talks to handle the drive. A relationship marketing strategy would fit in with Coke s for the fans theme.
ADVERTISING & PROMOTION: BRIEFS
28 Nov 1996
the contract to market the Spanish Riding School of Vienna s UK tour next year. Wine press ... and Zenith Media, will include press and poster advertising and a direct mailing to Sotheby s customers. ...
THIS WEEK: Barclays banks on TV ads again
14 Nov 1996 | by PATRICK BARRETT
it turned to poster and press ads supported by sporadic regional television. The Additions ads ...
ADVERTISING & PROMOTION: Abbey Life puts TBWA on roster
07 Nov 1996 | by PATRICK BARRETT
on generating new business and will include direct response TV, radio, press and direct mail ...
THIS WEEK: BRIEFS
31 Oct 1996
and peripherals division is launching a pre-Christmas press campaign as part of a pounds 4.5m marketing ...
ADVERTISING & PROMOTION: BRIEFS
31 Oct 1996
, Norway, Italy, Belgium and Greece. Boost for olive oil An EC funded press campaign ...
ADVERTISING & PROMOTION: BRIEFS
24 Oct 1996
O s best soap Manchester Airport is using Coronation Street stars Rita Sullivan (Barbara Knox) and Gail Platt (Helen Worth) to launch a national advertising campaign promoting Manchester as the World s best airport . Plastic taxis American Express is reinforcing its TV and press ...
THIS WEEK: Anti-EU party’s press ads debut
17 Oct 1996
The first press campaign for Sir James Goldsmith s Referendum Party broke this week, outlining his...The first press campaign for Sir James Goldsmith s Referendum Party broke this week, outlining his stance on Europe in preparation for the party s conference in Brighton this weekend. The pounds 1m press campaign, by Banks Hoggins O Shea, is the second stage of the party s pounds 20m ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
