NEWS: Former Wickes man moves into role at Granada
12 Dec 1996 | by AMANDA RICHARDS
of going to press, Granada was unable to comment on O Neill s responsibilities. Bradley, 36, quit ...
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ADVERTISING & PROMOTION: British Gas under pressure’
12 Dec 1996 | by PATRICK BARRETT
. Successfully re-marketing British Gas is a pressing issue. The company will have to take on growing competition from newly licensed gas suppliers, having been savaged by the national press, which labelled the company s senior executives fat cats . The company has been the subject of attacks from the press ...
NEWS: Retailer to widen Gap in Europe
12 Dec 1996
,000 (Register-MEAL) currently spent on press, bus sides and posters. In September, The Gap printed ads ...
NEWS: ASA gives drink ads the all-clear
12 Dec 1996
. Twelve ads in the sample were for alcopops, ten in the trade press, and none broke the British Codes ...
ADVERTISING & PROMOTION: BRIEFS
12 Dec 1996
2.5m press and poster campaign next year, through Citigate Albert Frank. ...
MEDIA: BRIEFS
12 Dec 1996
Direct launch tactics London News Radio s 24-hour news radio station News Direct 97.3FM is to launch a pounds 1m advertising campaign in January to promote the new Tune in, Tune out news format. The campaign, through Abbott Mead Vickers BBDO and McBains, will use posters, buses and press. Cinema ...
ANALYSIS: ASA looks to widen its Net
12 Dec 1996 | by SHARON MARSHALL
to use it. Compared with press and posters, this is a medium in its infancy, but it is one which ...
BUSINESS-TO-BUSINESS: Letters of distinction
12 Dec 1996 | by KAREN FLETCHER
-to-business direct marketing. There are more people using this medium; fewer people using the trade press and other ...
NEWS: STOP PRESS
06 Dec 1996
to Goodspeed Shandwick International has sold Ashdown Press, the London printing company it acquired in 1989, to Goodspeed Communications. Shandwick UK managing director Colin Trusler said Ashdown Press ... Orsler has joined the agency from TSB where she was senior press and PR manager. Raymond Rudd ...
MEDIA: WHAT THE PAPERS SAY; Press savage Mirror over Budget decision
06 Dec 1996
workings of the British press. The Mirror and its editor Piers Morgan, held out that they acted entirely...The leaking of the Budget details to the Daily Mirror provided an insight into the Machiavellian workings of the British press. The Mirror and its editor Piers Morgan, held out that they acted entirely ... . The rest of the press preferred to speculate on the timing of the Government s injunction in relation ...
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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
