NEWS: BRIEFS
19 Dec 1996
for games Sega is putting pounds 300,000 into a press ad campaign for the launch of three of its ... press Tesco came out top for favourable press coverage according to third-quarter results ...
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NEWS: STOP PRESS
19 Dec 1996
. London listings magazine Time Out is looking for an advertising agency to create the poster and press ...
MEDIA: MEDIA WATCH; seasonal spending
19 Dec 1996
on print advertising (ACNielsen; Register-MEAL). High street retailers dominated the press ... 2.9m, Tesco pounds 2.7m, and Comet pounds 2.6m. The only non retail company in the top five press ... Dec 95 pounds 554.0m Press pounds 289.5m Television pounds 212 ...
ADVERTISING & PROMOTION: DESIGN CHOICE; WIND-UP RADIOs
19 Dec 1996 | by RICHARD MCCANN
this Christmas! Stop press: I ve just heard that it s one of those green trends. Must dash - I m ...
MEDIA: ITV wakes up to the potential of literary dramas
19 Dec 1996 | by RAYMOND SNODDY
. As Marketing goes to press, you can be sure that the ITV Network Centre is already interviewing Cambridge ...
CHARITIES: Helping brands
19 Dec 1996 | by DAVID TEATHER
- that the organisation began its pounds 300,000 press campaign to alert shoppers to the HelpAd logo ...
MARKET RESEARCH: The season to be selling
19 Dec 1996 | by DANNY ROGERS
that it has some influence. Other advertising media, such as press and radio, have far less impact ...
ADVERTISING & PROMOTION: Supermarkets put cash before basic questions
19 Dec 1996 | by DRAYTON BIRD
by the circle of gawpers pressing in. I am often drawn in an analogous way to the antics of meretricious ...
NEWS: Speedo signs top swimmers for press work
13 Dec 1996 | by MAIRI CLARKE
more in the latest pounds 1 million press campaign for the swimwear group, Speedo....Grey has enlisted the help of two of Britain s top swimmers to try to encourage people to swim more in the latest pounds 1 million press campaign for the swimwear group, Speedo. The UK s Olympic hope, Alex Bennett, and the silver medallist, Nick Gillingham, have been drafted in to emphasise ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
