to remove filtersADVERTISING & PROMOTION: BRIEFS
12 Dec 1996
2.5m press and poster campaign next year, through Citigate Albert Frank. ...
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NEWS: Retailer to widen Gap in Europe
12 Dec 1996
,000 (Register-MEAL) currently spent on press, bus sides and posters. In September, The Gap printed ads ...
THIS WEEK: STOP PRESS
14 Nov 1996
Whitbread s strategic development director Frazer Thompson is leaving to join Heineken s Dutch head office as head of international branding for its flagship beer. The move follows former incumbent Ronald Voorn s appointment as marketing director for all Heineken brands including Amstel beer.
THIS WEEK: Burton Menswear ...
31 Oct 1996
Burton Menswear breaks a pounds 1.5m press and poster campaign through Mellors Reay this Friday...Burton Menswear breaks a pounds 1.5m press and poster campaign through Mellors Reay this Friday. Shot by David Bailey, the ads aim to get people to re-evaluate their view of Burton. The four executions strive to appeal to blokes by depicting scenes that every man can relate to. The campaign ...
SUPPLEMENT: DESIGN AWARDS 96; Marketing Discipline awards: Best use of design for direct marketing sponsored by FFWD Precision Marketing
31 Oct 1996
s strategic communications; and in inserts used in the national and motor press. The theme was taken ... direct marketing media of mail and press inserts were used to launch Volume 1 of a series of hefty ...
NEWS: TBWA adopts ‘vertical’ poster strategy for Pretty Polly burst
11 Oct 1996 | by KAREN YATES
with press ads later in the year, as well as a new Internet site. In each case, the tall and thin look ...
NEWS: HOTLINE
11 Oct 1996
, in preparation for the national deregulation of gas in 1998. Press and poster work features straplines ...
THIS WEEK: Manchester advertising agency Cheetham Bell ...
10 Oct 1996
District mountain to pick up the brief for the Berghaus outdoor clothing account. The press campaign...Manchester advertising agency Cheetham Bell had to send a team up to the top of a snowy Lake District mountain to pick up the brief for the Berghaus outdoor clothing account. The press campaign the agency subsequently came up with uses shots of naturally occurring red and blue environments ...
CLOSE-UP: GLOBAL BRIEF; Is it time for ads to be outed?
27 Sep 1996 | by EMMA HALL
kiss or the kiss of life, generated more national press articles in the UK than any other ...
ADVERTISING & PROMOTION: BRIEFS
26 Sep 1996
Tomlinson. The first press campaign breaks at the end of September and will run until November ... union s history, will include TV, radio and press work. It will run through-out October. Timed ... is planning to use a combined press and DRTV campaign to take on Marks s largest independent travel agency ...
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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
