to remove filtersNEWS: Beck’s stays with Barker and Ralston
13 Dec 1996 | by EMMA HALL
and Ralston launched a tactical press and poster campaign for the brand that criticised European Union ...
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MEDIA: MEDIA WATCH; seasonal spending
19 Dec 1996
on print advertising (ACNielsen; Register-MEAL). High street retailers dominated the press ... 2.9m, Tesco pounds 2.7m, and Comet pounds 2.6m. The only non retail company in the top five press ... Dec 95 pounds 554.0m Press pounds 289.5m Television pounds 212 ...
NEWS: STOP PRESS
12 Dec 1996
Granada UK Broadcasting has appointed its first marketing director to co-ordinate audience needs with the broadcast schedules of Granada and LWT. Marc Sands, account director at HHCL & Partners, will take on the new role and will report to Mick Desmond, deputy managing director of Granada UK Broadcasting.
NEWS: ASA gives drink ads the all-clear
12 Dec 1996
. Twelve ads in the sample were for alcopops, ten in the trade press, and none broke the British Codes ...
ADVERTISING & PROMOTION: BRIEFS
12 Dec 1996
2.5m press and poster campaign next year, through Citigate Albert Frank. ...
BUSINESS-TO-BUSINESS: Letters of distinction
12 Dec 1996 | by KAREN FLETCHER
-to-business direct marketing. There are more people using this medium; fewer people using the trade press and other ...
NEWS: Barrington Johnson celebrates double Granada victory
06 Dec 1996
for national press, radio and television campaigns. Little Chef, with more than 400 roadside restaurants ...
NEWS: STOP PRESS
28 Nov 1996
Live TV s chief, Kelvin MacKenzie, has hit back at the ITC over its warning on breaching the Codes of Sponsorship and Advertising Breaks. He said sponsorship was key to original programming on cable, and called for more relaxation of advertising rules to encourage the industry.
ADVERTISING & PROMOTION: BRIEFS
28 Nov 1996
the contract to market the Spanish Riding School of Vienna s UK tour next year. Wine press ... and Zenith Media, will include press and poster advertising and a direct mailing to Sotheby s customers. ...
NEWS: Virgin takes a pop at Coke’
28 Nov 1996 | by SHARON MARSHALL
see obvious parallels in soft drinks, Branson told a press conference in London last week ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
