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13 Dec 1996
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CHARITIES: Helping brands
19 Dec 1996 | by DAVID TEATHER
- that the organisation began its pounds 300,000 press campaign to alert shoppers to the HelpAd logo ...
MEDIA: What the Papers say; Press pick up novel ideas for Diana’s future
13 Dec 1996
The Queen would certainly not have been amused. Seven of the world s best-selling female authors gathered in New York to provide Diana, Princess of Wales with ideas for the future. Ostensibly publicising a new American TV channel producing a diet of romantic films 24 hours a day, the gathering generated...
NEWS: Govt minister alerts ASA to ‘irresponsible’ joyriding ad
13 Dec 1996 | by MICHELE MARTIN
Standards Authority about an ad that appears to celebrate joyriding. The press work, created ... -and-a-half weeks ago after press coverage of a hit-and-run accident supposedly committed by a joyrider. Poster ... that the offending ad was still running in monthly magazines that had already gone to press before the accident ...
NEWS: Robinson wins Lewisham post
13 Dec 1996 | by LEXIE GODDARD
press officer Neil Martinson. Lewisham Council has a very good reputation, said Robinson, who ... residents and beyond. Robinson s CV also includes stints the press departments of Save ...
NEWS: British Bakeries set to target slimmers with Baywatch line
13 Dec 1996
British Bakeries is putting its faith in a woman in a red Baywatch-type swimsuit to introduce dieters to its lowest-calorie loaf, Nimble Diet Watch. Wrightson Dale has created a launch press ... . It is the first time that Nimble has advertised in the specialist slimming press. At 25 calories a slice ...
CAMPAIGNS: award publicity; In praise of the super preachers
13 Dec 1996 | by LISA MOORE
national press campaign around the time of the finals. The regional publicity campaign primarily ... . As well as coverage by the Church press, the finals attracted TV news coverage from ITN, Channel 4 News ... television company is now making a programme about the College and international press coverage extended ...
Diary: Puttnam tries to lead Jewish opinion polls prior to the election
13 Dec 1996 | by REBECCA DOWMAN
with Jewish Care press and PR officer Emma Wohl, side-stepped references to the affair. It s my normal ...
NEWS: Leagas Shafron will take on emergency calls shake-up task
13 Dec 1996
in the new year. It is likely to include press and radio. Mike Davis, the agency s managing director ...
NEWS: 1996 Mad cows, fat cats and blue Pepsi
13 Dec 1996 | by KATE NICHOLAS
that it is abandoning the production of VNRs. The cost of press cuttings rises following a clampdown ... national newspaper groups apart from News International, enforces a two pence levy on all press cut ... by the press of the two women s mutual interests in fitness and alternative therapies, although ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
