to remove filtersMARKET RESEARCH: The season to be selling
19 Dec 1996 | by DANNY ROGERS
that it has some influence. Other advertising media, such as press and radio, have far less impact ...
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NEWS: BRIEFS
19 Dec 1996
for games Sega is putting pounds 300,000 into a press ad campaign for the launch of three of its ... press Tesco came out top for favourable press coverage according to third-quarter results ...
ADVERTISING & PROMOTION: Supermarkets put cash before basic questions
19 Dec 1996 | by DRAYTON BIRD
by the circle of gawpers pressing in. I am often drawn in an analogous way to the antics of meretricious ...
NEWS: Yellow M victorious in battle for Index’s catalogue business
13 Dec 1996
by radio, press and magazines. Mike Dethick, Yellow M s chief executive, said: Our main task ... -MEAL, Index spent just under pounds 300,000 on press and TV advertising in the year to the end of June ...
NEWS: High Court upholds ASA rulings on Dixons
13 Dec 1996 | by RICHARD COOK
Stores Group. At the heart of the dispute were two ASA rulings in May 1995 on national press ads ...
NEWS: STOP PRESS
12 Dec 1996
Granada UK Broadcasting has appointed its first marketing director to co-ordinate audience needs with the broadcast schedules of Granada and LWT. Marc Sands, account director at HHCL & Partners, will take on the new role and will report to Mick Desmond, deputy managing director of Granada UK Broadcasting.
NEWS: Former Wickes man moves into role at Granada
12 Dec 1996 | by AMANDA RICHARDS
of going to press, Granada was unable to comment on O Neill s responsibilities. Bradley, 36, quit ...
NEWS: Interflora adds tip-ons to APL’s first campaign
29 Nov 1996 | by HARRIET GREEN
4.5 million flower-delivery business eight months ago. The year-round press campaign, which ... who a bouquet is from as it is delivered. The press campaign was the work of two APL teams ... by the still-life photographer, Jonathan Lovekin. The Christmas press ad will appear in a variety ...
NEWS: Shell invites three to pitch for European job
29 Nov 1996 | by HARRIET GREEN
to press and Dominic Proctor, JWT London s chief executive, also declined to comment. However, Shell ...
NEWS: Banks Hoggins nets Kingsbury account for immediate start
29 Nov 1996
local and regional press and radio. However, as it gears up for a national expansion programme ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
