13 Dec 1996
| by GORDON MACMILLAN
: Every time a story is written in the press about BT s
financial results the only story told is how ...
12 Dec 1996
Granada UK Broadcasting has appointed its first marketing director to
co-ordinate audience needs with the broadcast schedules of Granada and
LWT. Marc Sands, account director at HHCL & Partners, will take on the
new role and will report to Mick Desmond, deputy managing director of
Granada UK Broadcasting.
12 Dec 1996
| by SHARON MARSHALL
to use it. Compared
with press and posters, this is a medium in its infancy, but it is one
which ...
29 Nov 1996
| by GORDON MACMILLAN
, which offers news, sport, weather and
horoscopes - all provided by the Press Association ...
28 Nov 1996
Live TV s chief, Kelvin MacKenzie, has hit back at the ITC over its
warning on breaching the Codes of Sponsorship and Advertising Breaks. He
said sponsorship was key to original programming on cable, and called
for more relaxation of advertising rules to encourage the industry.
28 Nov 1996
| by GRAHAM APPLEBY
Graham Appleby Media director Initiative Media
Lifestage is an interesting media planning concept and one which has
spawned many media vehicles. I mean, if you re not pregnant or a young
mother you probably won t read the mother-and-baby press. Likewise, if
you don t have a garden you ...
21 Nov 1996
.
Zwebner, who launched a National Lottery branded card in the UK in
August, has also denied press reports ...
14 Nov 1996
| by SHARON MARSHALL
-designed press and poster ad for Virgin
Interactive which featured a bathtub filled with blood. The ASA decided ...
07 Nov 1996
Clive Holland, who left his position as chairman at Young & Rubicam 18
months ago and has been working at Wolverhampton and Dudley Breweries
since, has joined Grey as head of its BAT account.
07 Nov 1996
school
The Royal Mail is targeting small and medium businesses with a national
radio and press ...