to remove filtersADVERTISING & PROMOTION: BRIEFS
12 Dec 1996
2.5m press and poster campaign next year, through Citigate Albert Frank. ...
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ADVERTISING & PROMOTION: British Gas under pressure’
12 Dec 1996 | by PATRICK BARRETT
. Successfully re-marketing British Gas is a pressing issue. The company will have to take on growing competition from newly licensed gas suppliers, having been savaged by the national press, which labelled the company s senior executives fat cats . The company has been the subject of attacks from the press ...
NEWS: Robson Brown wins battle for Northern Electric’s pounds 4m task
06 Dec 1996
will break next summer. A TV-led campaign is planned, featuring direct mail, press, radio, outdoor ...
NEWS: STOP PRESS
28 Nov 1996
Live TV s chief, Kelvin MacKenzie, has hit back at the ITC over its warning on breaching the Codes of Sponsorship and Advertising Breaks. He said sponsorship was key to original programming on cable, and called for more relaxation of advertising rules to encourage the industry.
MEDIA: MEDIA CHOICE; ELLE Decoration
28 Nov 1996 | by GRAHAM APPLEBY
Graham Appleby Media director Initiative Media Lifestage is an interesting media planning concept and one which has spawned many media vehicles. I mean, if you re not pregnant or a young mother you probably won t read the mother-and-baby press. Likewise, if you don t have a garden you ...
THIS WEEK: ASA hits out at shock game ads
14 Nov 1996 | by SHARON MARSHALL
-designed press and poster ad for Virgin Interactive which featured a bathtub filled with blood. The ASA decided ...
ADVERTISING & PROMOTION: BRIEFS
07 Nov 1996
spend this autumn. The push will be supported by a press campaign in a range of women s magazines ...
THIS WEEK: BRIEFS
31 Oct 1996
and peripherals division is launching a pre-Christmas press campaign as part of a pounds 4.5m marketing ...
NEWS: Burnetts unveils debut Nintendo press push
25 Oct 1996 | by KAREN YATES
Leo Burnett has revealed its first work for Nintendo since winning the UK account this summer. The campaign, which will kick off in men s magazines and style press publications next month, positions a new product from Nintendo - the Game Boy Pocket - as seriously distracting . The ads, which were ...
NEWS: APL launches game featuring cult Peperami character
25 Oct 1996 | by ANNE-MARIE CRAWFORD
national television and press advertising push. The press work also rolls out next month in key ... . The press ads were also written by Peacock and art directed by Cookson. Adrian Edmondson, the star ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
