28 Nov 1996
pounds 500,000 press campaign promoting its
link-up with British Airways and Air Miles....Diners Club is returning to above-the-line advertising after a gap of
more than five years with a pounds 500,000 press campaign promoting its
link-up with British Airways and Air Miles ...
and financial press and will run for
six months. It is designed to work in conjunction with Diners Club s on ...
28 Nov 1996
| by SUE BEENSTOCK
-truths he wrote on last Thursday s comment page. Phone lines
were insufficient, press briefings sparse ...
team should have kept a tighter grip on the feed of
information to the press and with just 20 phone ...
the problems of
working on both sides of the Channel simultaneously. The French press
is far more ...
28 Nov 1996
the contract to market the Spanish
Riding School of Vienna s UK tour next year.
Wine press ...
and Zenith Media, will include press and
poster advertising and a direct mailing to Sotheby s customers.
...
28 Nov 1996
agency to reflect a
corporate refocus, away from the travel press, towards financial
services ...
21 Nov 1996
. It will be introduced in January and will feature alongside the
UK television and press advertising, created by Mellors.... It will be introduced in January and will feature alongside the
UK television and press advertising, created ...
21 Nov 1996
| by JANE BAINBRIDGE
market, and part
of what was holding it back before was the price.
He said a press ad campaign ...
14 Nov 1996
Whitbread s strategic development director Frazer Thompson is leaving to
join Heineken s Dutch head office as head of international branding for
its flagship beer. The move follows former incumbent Ronald Voorn s
appointment as marketing director for all Heineken brands including
Amstel beer.
07 Nov 1996
spend this autumn.
The push will be supported by a press campaign in a range of women s
magazines ...
01 Nov 1996
TV, press and poster campaign will appear in January to coincide with
the appearance of newly-liveried trains.
The Media Business Group will handle the TV and national press buying,
while Barkers own media department will buy local press.
Chris Wintle, the managing director of Barkers, said ...
01 Nov 1996
| by RICHARD COOK
and the
business press, and, for the first time, posters and airport
advertising. We wanted to achieve brand ...
as near as possible to the international press shops. So far we
have set up advertising spots ...
of the ads to the press shops helps boost our
retail sales, and third, the high-profile positions ...