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NEWS: STOP PRESS

27 Sep 1996

Edelman senior takes a step back

ANALYSIS: PRESS RELATIONS; Tackling the conflicts of business and sport

27 Sep 1996 | by ROBERT GRAY

and MH s press office for two years and all Premier League clubs now have at least a designated press ...

SUPPLEMENT: EUROPEAN MEDIA; The difficulties of cross-border media buying

27 Sep 1996 | by DAVID REED

The needs of TV advertisers and media owners are starting to converge across Europe, but press...The needs of TV advertisers and media owners are starting to converge across Europe, but press ... owners across Europe are starting to converge, press remains a stumbling block. Leaving aside ... and FTTV), there are no media owners with a stake in both broadcasting and press at this level. Despite ...

NEWS: Delaney Fletcher in NUT rallying call to highlight cutbacks

27 Sep 1996

The National Union of Teachers this week launches a hard-hitting press and poster campaign which...The National Union of Teachers this week launches a hard-hitting press and poster campaign which ... . The press ad, which is entitled mental arithmetic , points out the difference between the required 1996 ... Connolly. The campaign broke on Wednesday in the national press and on national 48-sheet poster ...

NEWS: Ads target youth vote

27 Sep 1996 | by EMMA HALL

The Ministry of Sound is backing a hard-hitting cinema and press campaign, through BMP DDB...The Ministry of Sound is backing a hard-hitting cinema and press campaign, through BMP DDB, to encourage young people to use their vote in the next general election. The series of cinema ... donated by Pearl and Dean. Press and poster executions are due to appear in November. One press ...

NEWS: BMP launches first campaign for Bud Ice

27 Sep 1996

BMP DDB releases its first work for Bud Ice next week, with a national press campaign aimed...BMP DDB releases its first work for Bud Ice next week, with a national press campaign aimed squarely at the youth market. The brief for the ad, which will appear in the style press and men s magazines during October and November, was to establish Bud Ice as the ultimate youth bottled ...

NEWS: TBWA scratch ad reveals Virgin game

27 Sep 1996 | by HARRIET GREEN

TBWA is claiming an advertising coup by running the first full-page scratch off ad in a press...TBWA is claiming an advertising coup by running the first full-page scratch off ad in a press campaign for the computer games company, Virgin Interactive Entertainment. The ad, which is for the horror adventure game, Harvester, features a black-and-white photograph of an archetypal post-war US ...

NEWS: Abbott Mead targets families in first work for BT pagers

27 Sep 1996 | by HARRIET GREEN

press and TV blitz targeting busy families....Abbott Mead Vickers BBDO unveils its first work for BT pagers this week with a pounds 5 million press and TV blitz targeting busy families. The campaign for BT Mobile reflects a recognition ... national press campaign. Media buying is through IDK Media. This product will change people ...

CAMPAIGNS: PUBLIC AFFAIRS; London joins the sky high club

27 Sep 1996 | by GLEN MUNRO

-House(Kvaerner Corporate Communications) Campaign: Press conference to unveil the proposal for the London Millennium...-House(Kvaerner Corporate Communications) Campaign: Press conference to unveil the proposal for the London Millennium ... for the London Millennium Tower were announced at a press conference at the Queen Elizabeth II Conference ... to the press conference at very short notice, the intention being to add an air of mystery to the event ...

MEDIA: MEDIA CHOICE

27 Sep 1996

Gordon MacMillan chooses Marlboro s press ad that folds out into a map of South Dakota...Gordon MacMillan chooses Marlboro s press ad that folds out into a map of South Dakota: This is very cool. It takes the Somewhere in the heart of Marlboro Country campaign to its lateral conclusion. You find yourself staring into the heart of Marlboro Country, where the roads seem to go ...

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