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  • 1997 Remove filter

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Review: Marketing and advertising news in the week’s press

The Nationwide Building Society has called for a more powerful Advertising Standards Authority in a plea to the Government to tighten rules on financial ads. Nationwide says the ASA is impotent as it cannot punish offenders and allows suspect ads to run while being investigated. The indications are...

Mellors Reay lands task for health service advice line

push from next March, expected to include press and radio. If the campaigns in Milton Keynes ... , Romola Christopherson, director of press and publicity at the Department of Health, said. We ...

CAMPAIGN DIARY: Holy cow! Leeds shop shows vested interest in protecting bovines

though it found the society s press ads by OgilvyOne featuring cancer scars a bit hard to stomach ...

Initiative realigns management

, while Jeans, who joined the agency three months ago to head its press operation, takes over the role ...

MGM to fund Nigel Allmond start-up

and Zenith, which handles press and radio. Allmond said: If I was lucky enough to be invited to pitch ...

BACKBITE

and green press and poster work, this is what good advertising is all about: high visibility, direct ...

Abbey National takes Independent for a day

will be used on all Abbey National s promotional material, including press and radio ads. The TV ...

Banks Hoggins and Waitrose link up to raise store’s profile

way as rival chains like Marks s. A press and poster campaign is due to break next spring ...

THE HIGHS AND LOWS OF 1997 - Stefano Hatfield on the year when Bates fired Tim Ashton, Rapier Stead & Bowden’s C&W win caused a shock, the nation suffered Spice Girls overkill and the BBC treated us to a perfect day

hello to Wonderbra and goodbye to the old ads... the Media Centre wins the COI s TV and press ... Jonsson talking Swedish in Walkers Lites (BMP)... Lynx Jennifer and the naughty press work (BBH ... )... Budweiser press (BMP)... Smirnoff Smarienberg (Lowes)... Legoland earthquake (BMP)... Nike do running ...

Forum: Will advertisers lose out in the Ginger revolution? - Will Chris Evans as media owner be a good thing for Virgin, commercial radio and media as a whole? Is he a dangerously loose cannon or a very smart cookie? Is he a player, a manager, or both? Do

trying new advertising formats. Others such as Paul Mukherjee, press and radio buying director ...

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