to remove filters-business. Mairi Clark discovers how Ogilvy & Mather focused on press and TV to approach an Internet-wary audience
12 Dec 1997 | by MAIRI CLARK
reasons. Most calls to the helpline are prompted by the press ads. The operators on the helpline go ...
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STOP PRESS: Internet show work goes to Weber Group
12 Dec 1997 | by IAN DARBY
Mecklermedia, organiser of the Internet World UK show to be held at Olympia next May, has appointed The Weber Group Europe to handle a six-month promotion campaign. Mecklermedia re-acquired the rights to the show from Learned Information, which had appointed A Plus to handle the show. Weber s key task...
INTERNATIONAL: Herald loses Fania after two months
12 Dec 1997 | by JEMIMAH BAILEY
was recruited two weeks ago from IT specialist Business Press, where she was an account executive. She ...
CAMPAIGNS: Verdict a winner for Virgin Net - Public Awareness
12 Dec 1997 | by JENNIFER WHITEHEAD
. Francis also ended up putting together schedules of press interviews and organised for a press ...
MEDIA: FOR THE RECORD
12 Dec 1997 | by ALASDAIR REID
brushed aside. Dow Jones and the Associated Press have extended their partnership in producing ...
CAMPAIGN INTERACTIVE: BEHIND THE HYPE/INTERNET PRODUCTS - Net gizmos in danger of pushing users beyond endurance. Website users are prey to hype when it comes to Net add-ons. Simon Waldman unpicks myth from reality
12 Dec 1997 | by SIMON WALDMAN, the Guardian’s dep
about on press releases. You read about it in magazines and see it on TV. It is wonderful, exciting ... more impressive for a presentation or a press release also makes it that little bit less accessible ...
CAMPAIGN INTERACTIVE: Interactive Gallery Reviewed by Mike Beeston
12 Dec 1997 | by MIKE BEESTON, a director at CHBi
campaigns in the press (21 November). I m not sure this site qualifies as an advertisement ...
FOCUS: HOME COUNTIES - Catching pitches from a home base/Agencies in the Home Counties can offer the advantages of a close proximity to London, but without the costly overheads
12 Dec 1997 | by ROBERT GRAY
national media, the focus of the campaign was directed at the local press and radio stations with a view ... up and down the country are being used to support the promotion. Trade press ...
STOP PRESS: Fodor Wyllie wins ES internet work
05 Dec 1997 | by JULIETTE GARSIDE
Associated New Media has picked Fodor Wyllie to handle the launch of the Evening Standard s This is London internet site. The site, launched on 4 December, contains entertainment guides and 24 hour news updates.
MS&L will do the talking for Yell web directory
05 Dec 1997 | by JEMIMAH BAILEY
Yellow Pages web site directory Yell has appointed Manning Selvage and Lee as its retained agency. MS s brief will include acting as press office and help co-ordinate the annual UK web awards, which are sponsored by Yell. Barbara Newman, usage development manager, at Yell said MS s key ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
