to remove filtersTHE 1997 DMA/ROYAL MAIL DIRECT MARKETING AWARDS: BEST USE OF DM MEDIA - CONSUMER PRESS
18 Dec 1997
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THE 1997 DMA/ROYAL MAIL DIRECT MARKETING AWARDS: BEST USE OF DM MEDIA - BUSINESS-TO-BUSINESS PRESS
18 Dec 1997
Art director: Shaun Crawford WINNER A lot of direct response trade press advertising ... . THIRD Crisis helps around 4000 people each Christmas. In this press drive, it sought to raise ...
THE 1997 DMA/ROYAL MAIL DIRECT MARKETING AWARDS: BEST USE OF DM MEDIA - CONSUMER TELEMARKETING
18 Dec 1997
minimum investment of pounds 5000, was promoted through press ads. The call to action was direct ... by teen magazine, radio and style press advertising, and staffed by trained counsellors, was a key part ...
THE 1997 DMA/ROYAL MAIL DIRECT MARKETING AWARDS: CREATIVITY IN DM - COPY
18 Dec 1997
A3 model, there was press speculation that it would be a small and cheap entry-level car ...
THE 1997 DMA/ROYAL MAIL DIRECT MARKETING AWARDS: GOLD AWARD
18 Dec 1997
, press inserts, TV, direct response radio, and posters were all used to great effect to deliver ...
THE 1997 DMA/ROYAL MAIL DIRECT MARKETING AWARDS: STRATEGIC USE OF DM - INTEGRATION
18 Dec 1997
, record shops and at festivals, together with trusted teen magazines, radio and the style press ...
THE 1997 DMA/ROYAL MAIL DIRECT MARKETING AWARDS: BEST DM CAMPAIGN - FINANCIAL SERVICES
18 Dec 1997
campaign used press and branch POP material as well as direct mail, and 64,000 enquiries were generated ...
THE 1997 DMA/ROYAL MAIL DIRECT MARKETING AWARDS: BEST DM CAMPAIGN - MAIL ORDER
18 Dec 1997
to use the medium, in a bid to counteract a gradual decline in responses to its press inserts. It took ...
THE 1997 DMA/ROYAL MAIL DIRECT MARKETING AWARDS: BEST USE OF DM MEDIA - BUSINESS-TO-BUSINESS INSERTS
18 Dec 1997
could be used as an insert in the direct marketing press, as an element in a mail pack, and as a ...
THE 1997 DMA/ROYAL MAIL DIRECT MARKETING AWARDS: INDUSTRY DEVELOPMENT - MARKETING SERVICES
18 Dec 1997
and press advertising, 63% recalled the service with no prompting, 68% kept the mailing pack, and 86% said ...
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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
