STOP PRESS
18 Dec 1997 | by DANNY ROGERS
The Burton Group and Littlewoods are launching a jointly-operated direct home shopping company. Burton will hold a 65% stake in the company and its brands will appear in Littlewoods existing catalogues.
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Review: Marketing and advertising news in the week’s press
19 Dec 1997 | by KAREN YATES
The Nationwide Building Society has called for a more powerful Advertising Standards Authority in a plea to the Government to tighten rules on financial ads. Nationwide says the ASA is impotent as it cannot punish offenders and allows suspect ads to run while being investigated. The indications are...
THE 1997 DMA/ROYAL MAIL DIRECT MARKETING AWARDS: BEST USE OF DM MEDIA - BUSINESS-TO-BUSINESS PRESS
18 Dec 1997
Art director: Shaun Crawford WINNER A lot of direct response trade press advertising ... . THIRD Crisis helps around 4000 people each Christmas. In this press drive, it sought to raise ...
THE 1997 DMA/ROYAL MAIL DIRECT MARKETING AWARDS: BEST USE OF DM MEDIA - CONSUMER PRESS
18 Dec 1997
WINNER
STOP PRESS: Lansons wins Commercial Union
12 Dec 1997 | by IAN DARBY
Insurer Commercial Union has picked Lansons Communications to handle its media relations account following a review last month. The review was sparked by an increase in the size of CU s in-house department. Edelman PR Worldwide held the account previously.
STOP PRESS: Caroline Neville serves Royal Doulton
12 Dec 1997 | by IAN DARBY
Fine china group Royal Doulton has appointed Caroline Neville Associates to handle its consumer public relations account, which has a budget of pounds 80-100,000. The account was awarded following the agency s work on a project to support Royal Doulton s advertising campaign. Royal Doulton s board was...
STOP PRESS: Winsor-Cundell and Owen join NatMags
12 Dec 1997 | by IAN DARBY
press officers. Emma Winsor-Cundell arrives from Market Access, where she was seconded to Conservative...The National Magazine Company s director of communications Eileen Wise has brought in two senior press officers. Emma Winsor-Cundell arrives from Market Access, where she was seconded to Conservative Central Office during the election campaign. Emma Owen previously handled PR for Madame Tussaud s Rock ...
Farmers fight latest beef ban with first campaign in press
12 Dec 1997 | by ANNA GRIFFITHS
The National Farmers Union is putting pounds 250,000 behind its first advertising campaign in the wake of the Government move last week to ban beef on-the-bone.
REVIEW: Marketing and advertising news in the week’s press ..
12 Dec 1997 | by KAREN YATES
new press and poster campaign through Ammirati Puris Lintas. - Marketing Sir Tim Bell s PR ...
STOP PRESS: McCann-Erickson picks up Lynx PR parcel
12 Dec 1997 | by IAN DARBY
Parcels carriers Lynx Express has appointed McCann-Erickson Public Relations to work on its national and trade media relations, following a pitch.
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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
