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STOP PRESS

The Burton Group and Littlewoods are launching a jointly-operated direct home shopping company. Burton will hold a 65% stake in the company and its brands will appear in Littlewoods existing catalogues.

THE 1997 DMA/ROYAL MAIL DIRECT MARKETING AWARDS: BEST USE OF DM MEDIA - BUSINESS-TO-BUSINESS PRESS

Art director: Shaun Crawford WINNER A lot of direct response trade press advertising ... . THIRD Crisis helps around 4000 people each Christmas. In this press drive, it sought to raise ...

THE 1997 DMA/ROYAL MAIL DIRECT MARKETING AWARDS: BEST USE OF DM MEDIA - CONSUMER PRESS

WINNER

Juice wins radio task

- and below-the-line campaigns for the three stations, including TV, cinema, posters, press and postcards. ...

Butlin’s triples spend in bid for modern image

Butlin s, the Rank-owned holiday company, has increased its 1998 marketing budget threefold, to pounds 10m, in its most serious attempt yet to reposition itself for the new millennium. More than a third of the budget will be spent in the first quarter on national TV, radio and press ads ...

THE 1997 DMA/ROYAL MAIL DIRECT MARKETING AWARDS: BEST USE OF DM MEDIA - CONSUMER TELEMARKETING

minimum investment of pounds 5000, was promoted through press ads. The call to action was direct ... by teen magazine, radio and style press advertising, and staffed by trained counsellors, was a key part ...

CAREERS: Comment - For real career satisfaction go back to school

. The school s brand can be articulated through videos, press relations and so on, but it is actually sold ...

THE 1997 DMA/ROYAL MAIL DIRECT MARKETING AWARDS: CREATIVITY IN DM - COPY

A3 model, there was press speculation that it would be a small and cheap entry-level car ...

THE 1997 DMA/ROYAL MAIL DIRECT MARKETING AWARDS: GOLD AWARD

, press inserts, TV, direct response radio, and posters were all used to great effect to deliver ...

THE 1997 DMA/ROYAL MAIL DIRECT MARKETING AWARDS: STRATEGIC USE OF DM - INTEGRATION

, record shops and at festivals, together with trusted teen magazines, radio and the style press ...

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