18 Dec 1997
| by DANNY ROGERS
The Burton Group and Littlewoods are launching a jointly-operated
direct home shopping company. Burton will hold a 65% stake in the
company and its brands will appear in Littlewoods existing
catalogues.
18 Dec 1997
Art director: Shaun Crawford
WINNER
A lot of direct response trade press advertising ...
.
THIRD
Crisis helps around 4000 people each Christmas. In this press drive, it
sought to raise ...
18 Dec 1997
| by DANNY ROGERS
- and below-the-line campaigns
for the three stations, including TV, cinema, posters, press and
postcards.
...
18 Dec 1997
| by AMANDA RICHARDS
Butlin s, the Rank-owned holiday company, has increased its 1998
marketing budget threefold, to pounds 10m, in its most serious attempt
yet to reposition itself for the new millennium.
More than a third of the budget will be spent in the first quarter on
national TV, radio and press ads ...
18 Dec 1997
minimum investment of pounds 5000, was
promoted through press ads. The call to action was direct ...
by teen magazine, radio and style
press advertising, and staffed by trained counsellors, was a key part ...
18 Dec 1997
| by RUSSELL SPEIRS
.
The school s brand can be articulated through videos, press relations
and so on, but it is actually sold ...
18 Dec 1997
A3 model, there was press speculation that it
would be a small and cheap entry-level car ...
18 Dec 1997
, press inserts, TV, direct response radio, and
posters were all used to great effect to deliver ...
18 Dec 1997
, record shops and at festivals, together with
trusted teen magazines, radio and the style press ...