to remove filtersREVIEW: Marketing and advertising news in the week’s press ..
12 Dec 1997 | by KAREN YATES
new press and poster campaign through Ammirati Puris Lintas. - Marketing Sir Tim Bell s PR ...
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Banks Hoggins and Waitrose link up to raise store’s profile
19 Dec 1997 | by KAREN YATES
way as rival chains like Marks s. A press and poster campaign is due to break next spring ...
FOCUS: HOME COUNTIES - Catching pitches from a home base/Agencies in the Home Counties can offer the advantages of a close proximity to London, but without the costly overheads
12 Dec 1997 | by ROBERT GRAY
national media, the focus of the campaign was directed at the local press and radio stations with a view ... up and down the country are being used to support the promotion. Trade press ...
STOP PRESS
11 Dec 1997 | by ANNE-MARIE CRAWFORD
Unilever is to launch a second wave of customer magazines, which promote 16 brands from its four UK businesses. One of two titles, Lifestyle or Extra, will be sent to households classified as couples or families respectively. The mailing is the first since Unilever produced seven different magazines...
CAREERS: Movers
11 Dec 1997
-ordinator. Other appointments at Givenchy include Jane Martin as press and public relations manager and Zoe Evans...-ordinator. Other appointments at Givenchy include Jane Martin as press and public relations manager and Zoe ... /Revlon. Geoff Gramlick has joined Flair Press Group as group operations director. Michael Bennett and Nigel ...
ADVERTISING & PROMOTION: CAMPAIGN OF THE WEEK - OIL OF ULAY
11 Dec 1997 | by STEPHEN CARTER
, national press, radio, point of sale and sampling Core target: Women ...
PICK OF THE WEEK
05 Dec 1997 | by JADE GARRETT
Jade Garrett chooses the new press campaign for Lynx from Bartle Bogle Hegarty: Is nothing sacred...Jade Garrett chooses the new press campaign for Lynx from Bartle Bogle Hegarty: Is nothing sacred? How dare they taint these innocent characters with smut and innuendo. The people who devised these ads clearly have depraved minds. Perfect for Loaded and FHM, however. Written and art directed ...
PRIVATE VIEW
05 Dec 1997 | by ROBERT CAMPBELL, a creative partner at
What do you get if you add a V and an I to Lee? Come on chaps, these press ads go through all...What do you get if you add a V and an I to Lee? Come on chaps, these press ads go through all the motions, but is there any point in doing work that looks like a poor man s Levi s? The press ads for Lynx are immature, pathetic and spot on for the spotty target market. I loved the TV commercial Lynx ...
Eucryl freshens up
04 Dec 1997 | by LISA CAMPBELL
new pounds 250,000 press ad campaign. Targeting smokers in the 18-35 age group, the three...Eucryl is aiming to boost its smokers toothpaste, toothpowder and breath freshener products with a new pounds 250,000 press ad campaign. Targeting smokers in the 18-35 age group, the three-month campaign will feature in leading men s and women s titles and tabloid newspapers. ...
CAMPAIGN OF THE WEEK: OLD SPICE WHITEWATER
04 Dec 1997 | by BHAVNA MISTRY
press Target: Young men (aged 18-35) ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
