to remove filtersBACKBITE
19 Dec 1997 | by CAROLINE MARSHALL
and green press and poster work, this is what good advertising is all about: high visibility, direct ...
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CAMPAIGN DIARY: Holy cow! Leeds shop shows vested interest in protecting bovines
19 Dec 1997 | by MAIRI CLARK
though it found the society s press ads by OgilvyOne featuring cancer scars a bit hard to stomach ...
Budweiser sells France ’98 sites
12 Dec 1997 | by JOHN TYLEE
into extra TV and press advertising. A significant part of the extra cash will be used to bolster Anheuser-Busch s spend on Budweiser in the UK, where a TV and national press campaign through BMP ...
Seasonal spirit given unsettling twist in Smirnoff ads
12 Dec 1997 | by MICHELE MARTIN
directed by Alan Davis. The ads will run in the style press and on posters, with media through ...
PRIVATE VIEW
12 Dec 1997 | by LARRY BARKER
all have reason to avoid US Customs does not exactly fill me with confidence. More press now ... Exposure: National press National Dairy Council Project: Milk Client: Andrew Ovens, marketing ...
REVIEW: Marketing and advertising news in the week’s press ..
05 Dec 1997
Ferrero, the Italian chocolate company, has called off its search for an agency following a discussion between Michele Ferrero, its president and owner, and Unilever about a possible takeover. The confectionery giant, whose pan-European account is worth pounds 200 million, owns brands including Ferrero...
Lowes creates Smirnoff Black poster blitz
05 Dec 1997 | by HARRIET GREEN
Lowe Howard-Spink launches a pre-Christmas international press campaign this week for the premium...Lowe Howard-Spink launches a pre-Christmas international press campaign this week for the premium vodka brand, Smirnoff Black. The three executions are designed to highlight the vodka s mellow taste, which drinkers are encouraged to experience without any mixers. All use the endline ...
AA urges the EU to relax ad bans
05 Dec 1997 | by JOHN TYLEE
total tobacco ad ban, including publications from outside the EU, the tobacco trade press and point ...
STOP PRESS
04 Dec 1997 | by LISA CAMPBELL
The Sunday Telegraph is to close its standalone health supplement, RX, after January 7 and incorporate it into the revamped Sunday Telegraph Magazine, which will also include listings. The magazine will relaunch on February 14.
Bacardi hits the Tube
04 Dec 1997 | by Our Parliamentary Correspondent
press ads and cross tracks. Four different executions will appear on the tube panels ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
