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Abbey National takes Independent for a day

19 Dec 1997 | by EMMA HALL

will be used on all Abbey National s promotional material, including press and radio ads. The TV ...

THE HIGHS AND LOWS OF 1997 - Stefano Hatfield on the year when Bates fired Tim Ashton, Rapier Stead & Bowden’s C&W win caused a shock, the nation suffered Spice Girls overkill and the BBC treated us to a perfect day

19 Dec 1997 | by STEFANO HATFIELD

hello to Wonderbra and goodbye to the old ads... the Media Centre wins the COI s TV and press ... Jonsson talking Swedish in Walkers Lites (BMP)... Lynx Jennifer and the naughty press work (BBH ... )... Budweiser press (BMP)... Smirnoff Smarienberg (Lowes)... Legoland earthquake (BMP)... Nike do running ...

Forum: Will advertisers lose out in the Ginger revolution? - Will Chris Evans as media owner be a good thing for Virgin, commercial radio and media as a whole? Is he a dangerously loose cannon or a very smart cookie? Is he a player, a manager, or both? Do

19 Dec 1997 | by ALASDAIR REID

trying new advertising formats. Others such as Paul Mukherjee, press and radio buying director ...

Juice wins radio task

18 Dec 1997 | by DANNY ROGERS

- and below-the-line campaigns for the three stations, including TV, cinema, posters, press and postcards. ...

PUBLIC RELATIONS: Changing channels - PR companies have been slow to specialise in broadcast media, but now clients are demanding greater expertise

18 Dec 1997 | by ROBERT GRAY

of this their focus has been predominantly on the press. Consequently, the growth of new broadcast channels ...

REVIEW: Marketing and advertising news in the week’s press ..

12 Dec 1997 | by KAREN YATES

new press and poster campaign through Ammirati Puris Lintas. - Marketing Sir Tim Bell s PR ...

-business. Mairi Clark discovers how Ogilvy & Mather focused on press and TV to approach an Internet-wary audience

12 Dec 1997 | by MAIRI CLARK

reasons. Most calls to the helpline are prompted by the press ads. The operators on the helpline go ...

Channel 5’s teletext facility calls in two for 1998 campaign

12 Dec 1997 | by Our Parliamentary correspondent

for the campaign. It has already created a trade press push for the text service. Universal is BSkyB ... for the 5Text service, while press ads will also run in travel supplements, TV listings titles ...

WCRS launches pounds 5m Freelander campaign

12 Dec 1997 | by KAREN YATES

Music, seven television commercials will run in conjunction with five different press executions ... light-hearted approach pervades the press work, which was photographed in South Africa by Max Forsythe ...

Budweiser sells France ’98 sites

12 Dec 1997 | by JOHN TYLEE

into extra TV and press advertising. A significant part of the extra cash will be used to bolster Anheuser-Busch s spend on Budweiser in the UK, where a TV and national press campaign through BMP ...

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