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18 Dec 1997 | by DANNY ROGERS
The Burton Group and Littlewoods are launching a jointly-operated direct home shopping company. Burton will hold a 65% stake in the company and its brands will appear in Littlewoods existing catalogues.
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Banks Hoggins and Waitrose link up to raise store’s profile
19 Dec 1997 | by KAREN YATES
way as rival chains like Marks s. A press and poster campaign is due to break next spring ...
REVIEW: Marketing and advertising news in the week’s press ..
12 Dec 1997 | by KAREN YATES
new press and poster campaign through Ammirati Puris Lintas. - Marketing Sir Tim Bell s PR ...
Publicis faces review on pounds 9m Halfords account
12 Dec 1997 | by EMMA HALL
, the chairman of Publicis, was unavailable for comment on the report as Campaign went to press ...
STOP PRESS
11 Dec 1997 | by ANNE-MARIE CRAWFORD
Unilever is to launch a second wave of customer magazines, which promote 16 brands from its four UK businesses. One of two titles, Lifestyle or Extra, will be sent to households classified as couples or families respectively. The mailing is the first since Unilever produced seven different magazines...
REVIEW: Marketing and advertising news in the week’s press ..
05 Dec 1997
Ferrero, the Italian chocolate company, has called off its search for an agency following a discussion between Michele Ferrero, its president and owner, and Unilever about a possible takeover. The confectionery giant, whose pan-European account is worth pounds 200 million, owns brands including Ferrero...
Lowes launches Tesco nativity burst
28 Nov 1997 | by HARRIET GREEN
Christmas Eve. The TV activity will be supported with price offers in the national press. Media ...
STOP PRESS
27 Nov 1997 | by DAVID SUMNER SMITH and PATRICK BARRETT
Bupa has appointed Pat Stafford as its new UK marketing director. Stafford, who joins from strategic and marketing consultancy Corporate Positioning Services, replaces Bruce Tranter, who stepped down in October.
Tesco comes top for coverage
27 Nov 1997 | by LISA CAMPBELL
Tesco is the company which enjoyed the most favourable national press coverage in the third...Tesco is the company which enjoyed the most favourable national press coverage in the third quarter of 1997, while Laura Ashley, BT and British Airways performed worst, according to Press-watch Quarterly s latest report. This is the second consecutive quarter that Tesco has come out on top ...
An AMV BBDO advertising supplement: AMV scores with Sainsbury press
21 Nov 1997 | by JOHN TYLEE
28 September, 1979
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
