to remove filtersMGM to fund Nigel Allmond start-up
19 Dec 1997 | by ELEANOR TRICKETT
and Zenith, which handles press and radio. Allmond said: If I was lucky enough to be invited to pitch ...
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Mellors Reay lands task for health service advice line
19 Dec 1997 | by OUR PARLIAMENTARY CORRESPONDENT
push from next March, expected to include press and radio. If the campaigns in Milton Keynes ... , Romola Christopherson, director of press and publicity at the Department of Health, said. We ...
-business. Mairi Clark discovers how Ogilvy & Mather focused on press and TV to approach an Internet-wary audience
12 Dec 1997 | by MAIRI CLARK
reasons. Most calls to the helpline are prompted by the press ads. The operators on the helpline go ...
CAMPAIGN INTERACTIVE: BEHIND THE HYPE/INTERNET PRODUCTS - Net gizmos in danger of pushing users beyond endurance. Website users are prey to hype when it comes to Net add-ons. Simon Waldman unpicks myth from reality
12 Dec 1997 | by SIMON WALDMAN, the Guardian’s dep
about on press releases. You read about it in magazines and see it on TV. It is wonderful, exciting ... more impressive for a presentation or a press release also makes it that little bit less accessible ...
BMG Interactive
11 Dec 1997 | by DANNY ROGERS
provocative radio and press campaign. The game, criticised for its violent content, was threatened with a ban...BMG Interactive is trading off the controversy surrounding its Grand Theft Auto game with a provocative radio and press campaign. The game, criticised for its violent content, was threatened with a ... campaign breaks next week. Media buying is through Matters Media. Press ads will run in computer ...
REVIEW: Marketing and advertising news in the week’s press
28 Nov 1997 | by HARRIET GREEN
Coca-Cola has hired St Luke s for a special project developing a global brand that would sit alongside Classic Coke. The agency has been asked to present Coca-Cola with a strategy that could form the starting point for the development of a brand with a cultural reach as wide as Coke s. Marketing
James Bond to link up with Ericsson in global ad initiative
28 Nov 1997 | by ALI QASSIM
clips of Pierce Brosnan as James Bond will feature in all Ericsson s TV, press, posters, sales ...
Tesco comes top for coverage
27 Nov 1997 | by LISA CAMPBELL
Tesco is the company which enjoyed the most favourable national press coverage in the third...Tesco is the company which enjoyed the most favourable national press coverage in the third quarter of 1997, while Laura Ashley, BT and British Airways performed worst, according to Press-watch Quarterly s latest report. This is the second consecutive quarter that Tesco has come out on top ...
An AMV BBDO advertising supplement: ’Good to talk’ work from BT takes IPA’s Effectiveness award
21 Nov 1997 | by JOHN TYLEE
and press, was designed to counter perceptions of the high price of calls by comparing BT call charges ...
An AMV BBDO advertising supplement: Campaign’s ’faces’ rise to top at AMV
21 Nov 1997 | by JOHN TYLEE
Richards for Colman RSCG, which has won three Campaign Press silvers and a D s Wispa, Complan and the COI ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
