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-business. Mairi Clark discovers how Ogilvy & Mather focused on press and TV to approach an Internet-wary audience

reasons. Most calls to the helpline are prompted by the press ads. The operators on the helpline go ...

CAMPAIGN INTERACTIVE: BEHIND THE HYPE/INTERNET PRODUCTS - Net gizmos in danger of pushing users beyond endurance. Website users are prey to hype when it comes to Net add-ons. Simon Waldman unpicks myth from reality

about on press releases. You read about it in magazines and see it on TV. It is wonderful, exciting ... more impressive for a presentation or a press release also makes it that little bit less accessible ...

BMG Interactive

provocative radio and press campaign. The game, criticised for its violent content, was threatened with a ban...BMG Interactive is trading off the controversy surrounding its Grand Theft Auto game with a provocative radio and press campaign. The game, criticised for its violent content, was threatened with a ... campaign breaks next week. Media buying is through Matters Media. Press ads will run in computer ...

Transco gives pounds 3m TV, press and radio account to TMB

; but national press and radio advertising is also due to run until Christmas stressing the company s 24-hour ...

STOP PRESS

The Sunday Telegraph is to close its standalone health supplement, RX, after January 7 and incorporate it into the revamped Sunday Telegraph Magazine, which will also include listings. The magazine will relaunch on February 14.

BDH tipped to gain Mansfield’s smooth beer brand launch

went to press, and a spokesman for Mansfield said that it was premature to announce a decision. ...

PRIVATE VIEW

, in the recent past, written reams of press ads with sensational headlines. (I ve been looking at a lot ...

Poulter masterminds pounds 1m push for Yorkshire Electricity

Yorkshire Electricity is turning to TV to lock in its customers during the run-up to next year s deregulation of energy supplies. The company is putting an estimated pounds 1 million behind the campaign, which is being backed by press and poster work, direct mail and sponsorship of weather reports ...

MARKETING FOCUS: The new establishment - Microsoft, Nike, The Body Shop and Virgin have joined the establishment they set out to challenge Amanda Richards reports on the problems of rebel brands that have grown up.

factories have appeared in the US press and on television, and the Internet has become a hotbed of anti ...

HHCL wins Transco corporate gas task in three-way battle

Transco, the gas pipeline operator, has appointed HHCL s joint venture, Michaelides s first work will break near Christmas with a pounds 3.5 million TV, press, radio and poster campaign running through the winter and explaining Transco s role in the deregulated gas market. Rupert Howell, HHCL ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.