Butlin s, the Rank-owned holiday company, has increased its 1998 marketing budget threefold, to pounds 10m, in its most serious attempt yet to reposition itself for the new millennium. More than a third of the budget will be spent in the first quarter on national TV, radio and press ads ...
for the campaign. It has already created a trade press push for the text service. Universal is BSkyB ... for the 5Text service, while press ads will also run in travel supplements, TV listings titles ...
and organisation. Neither agency was available for comment as Campaign went to press. P&O and Stena ...
all have reason to avoid US Customs does not exactly fill me with confidence. More press now ... Exposure: National press National Dairy Council Project: Milk Client: Andrew Ovens, marketing ...
of Irish celebrities starring in Aer Lingus s pounds 1.5 million press campaign through Abbott Mead...Using Shane MacGowan, the disreputable lead singer of the Popes, to advertise an Irish airline seems unlikely. But MacGowan, once named the most ugly bloke in Britain by the Sun, is among a list of Irish celebrities starring in Aer Lingus s pounds 1.5 million press campaign through Abbott Mead ...
press ads and cross tracks. Four different executions will appear on the tube panels ...
through the station. The original press advertising campaign, which began in September ...
ran press ads that branded Cassani and Ayling beauty and the beast and urged the European ...
Tesco is the company which enjoyed the most favourable national press coverage in the third...Tesco is the company which enjoyed the most favourable national press coverage in the third quarter of 1997, while Laura Ashley, BT and British Airways performed worst, according to Press-watch Quarterly s latest report. This is the second consecutive quarter that Tesco has come out on top ...
. Formula 1 team-owner Eddie Jordan and singer Shane McGowan are two of the stars featured in the press ads...Aer Lingus this week launches new brand advertising to establish its image as The New Ireland . Formula 1 team-owner Eddie Jordan and singer Shane McGowan are two of the stars featured in the press ads. The campaign is the first through Aer Lingus new agency, Abbot Mead Vickers BBDO. ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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