13 Nov 1998
| by JON COPE, press and PR officer for the
the message across, says Jon Cope,
press and PR officer for the Health Education Authority s HIV, Aids...Shock tactic advertising by Help the Aged may have offended some,
but it was necessary for getting the message across, says Jon Cope,
press and PR officer for the Health Education Authority s HIV, Aids and
Sexual Health campaigns.
The thought of 20,000 older people freezing to death ...
13 Nov 1998
| by SOPHIE BARKER
The Consumers Association has appointed Consolidated
Communications to conduct a three-month repositioning project for its
Which? brand in the south of England. Consolidated competed against Hill
and Knowlton, Ketchum Life and Dawson Walker Communications for the
account. It will work to ensure consumers...
13 Nov 1998
| by CLAIRE SPENCER, director of planning at
,
such as women s magazines, but across a range of media categories such
as TV, radio, national press ...
30 Oct 1998
| by STEPHANIE FRANCE
drubbing in the music press and by the music industry - leaders
of which New Labour had been courting ...
coverage in the youth press,
but got more critical coverage in the more general press where ...
press may have reacted favourably to the variants, it is
fair to say the media in general has been ...
16 Oct 1998
| by SOPHIE BARKER
Gross profit from Incepta s PR operations increased by 40 per cent
over the last year. PR activities currently account for 35 per cent of
Incepta s turnover - the company also owns advertising and design
agencies. After the acquisition of financial PR agency Dewe Rogerson, PR
will account for half of...
02 Oct 1998
| by SIMON ELLERY
Chime Communications, the holding company of Bell Pottinger, has
reported improved profit margins for the first six months of 1998 of
16.1 per cent, up from 13 per cent on the same period last year. Six
month operating profits at Bell Pottinger Communications grew 32 per
cent to pounds 2.2 million on...
18 Sep 1998
| by MAGGIE BROWN
Here s some interesting news. The regional press has just published
a relatively healthy set...Here s some interesting news. The regional press has just published
a relatively healthy set of circulation figures for the first time in
years. In Brighton, where the Newspaper Society s annual advertising
conference was in full swing this week, there s been mild celebration.
Overall, the regional ...
18 Sep 1998
| by Ian Darby
for
the advertising launch. Account team Jo Carr and Hamish Paterson were
responsible for generating press coverage ...
04 Sep 1998
| by JENNIFER WHITEHEAD
.
The final phase of the campaign was a series of advertorials in the
national press.
Results ...
s press. Reportedly, many of the women
journalists who covered this story were thrilled with the idea ...
07 Aug 1998
| by NICK PURDOM
Blond
Street on Saturday 6 June to find entrants, and a press release
announcing the competition ...
the beauty
trade press, including Beauty Magazine and Cosmetics International. A
release announcing the results of the survey went out in July aimed
mainly at the beauty press and coverage is expected ...