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CAMPAIGNS: Judge and Jury - Ad campaign shows the price of ignoring the elderly in winter

the message across, says Jon Cope, press and PR officer for the Health Education Authority s HIV, Aids...Shock tactic advertising by Help the Aged may have offended some, but it was necessary for getting the message across, says Jon Cope, press and PR officer for the Health Education Authority s HIV, Aids and Sexual Health campaigns. The thought of 20,000 older people freezing to death ...

STOP PRESS: Consolidated to push Which? brand

The Consumers Association has appointed Consolidated Communications to conduct a three-month repositioning project for its Which? brand in the south of England. Consolidated competed against Hill and Knowlton, Ketchum Life and Dawson Walker Communications for the account. It will work to ensure consumers...

COMMENT PLATFORM: Measuring the precise value of public relations - PR practitioners should concentrate on measuring audience reach of target audiences, not column inches , says Claire Spencer

, such as women s magazines, but across a range of media categories such as TV, radio, national press ...

Dealing out the right cards - Minister for Employment with responsibility for the New Deal, Andrew Smith talks to Stephanie France about the possible PR pitfalls involved in a compulsory scheme to take young people off the dole and into work

drubbing in the music press and by the music industry - leaders of which New Labour had been courting ... coverage in the youth press, but got more critical coverage in the more general press where ... press may have reacted favourably to the variants, it is fair to say the media in general has been ...

STOP PRESS: Incepta’s PR profits nearly double

Gross profit from Incepta s PR operations increased by 40 per cent over the last year. PR activities currently account for 35 per cent of Incepta s turnover - the company also owns advertising and design agencies. After the acquisition of financial PR agency Dewe Rogerson, PR will account for half of...

STOP PRESS: Profits up for Chime Communications

Chime Communications, the holding company of Bell Pottinger, has reported improved profit margins for the first six months of 1998 of 16.1 per cent, up from 13 per cent on the same period last year. Six month operating profits at Bell Pottinger Communications grew 32 per cent to pounds 2.2 million on...

MEDIA: Regional papers fare well in a fragmented industry

Here s some interesting news. The regional press has just published a relatively healthy set...Here s some interesting news. The regional press has just published a relatively healthy set of circulation figures for the first time in years. In Brighton, where the Newspaper Society s annual advertising conference was in full swing this week, there s been mild celebration. Overall, the regional ...

Diary: Norwich Union braces itself as QBO chief muscles in on its ad campaign

for the advertising launch. Account team Jo Carr and Hamish Paterson were responsible for generating press coverage ...

CAMPAIGNS PROMOTIONS: Diet Coke plays on pects appeal

. The final phase of the campaign was a series of advertorials in the national press. Results ... s press. Reportedly, many of the women journalists who covered this story were thrilled with the idea ...

CAMPAIGNS: PRODUCT LAUNCH - Clairol reveals its blonde ambition

Blond Street on Saturday 6 June to find entrants, and a press release announcing the competition ... the beauty trade press, including Beauty Magazine and Cosmetics International. A release announcing the results of the survey went out in July aimed mainly at the beauty press and coverage is expected ...

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