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STOP PRESS: Republic to set PR menu for Wheeler’s

07 Aug 1998 | by JULIETTE GARSIDE

Restaurant chain Wheeler s of St James has picked Republic to develop a media and promotions programme. Republic will promote a new customer loyalty scheme and support each of the nine Wheeler s restaurants, which are located in London and Brighton.

Sponsorship: Sponsorship reaches for World Cup goals - This year’s football World Cup is the biggest ever and for official sponsors the tournament represents massive exposure. But the PR effort doesn’t end once the sponsorship deal is sign

12 Jun 1998 | by IAN DARBY

of a team at football s governing body, FIFA, dedicated to combing the press for any companies ... team provides representatives for the world s press for its daily media event. Such events ... with the press. During the tournament it will allow press access to a member of the coaching staff plus two ...

STOP PRESS: Franklin Mint hires Ludgate for Diana work

05 Jun 1998 | by NICOLA TYRRELL

Ludgate Public Affairs has been appointed by the Franklin Mint to handle PR following a US lawsuit filed by the Diana, Princess of Wales Memorial Fund in an attempt to prevent Franklin from selling its Diana tribute plates and dolls.

CAMPAIGNS: Selling the idea of Sitting Ducks - Product Promotion

05 Jun 1998 | by MARY COWLETT

information about Cityscreen. A smaller number of boxed versions containing an additional press pack were ... also ran Sitting Ducks press ads in business trade titles such as Media Week. To build ...

CAMPAIGNS: PRODUCT LAUNCH - Taking the thrill out of road kill

17 Apr 1998 | by JEZ ABBOTT

with the national press in the run up to the November appeal. SCi was keen to be seen as responsible, opening up ...

CAMPAIGNS - Drivers given star treatment - Financial Services

10 Apr 1998 | by JENNIFER WHITEHEAD

companies. To win coverage in national and regional press/radio and motoring pages ... the horoscopes had been researched and written, a press release went out to national and regional newspapers, the motoring and insurance press, news agencies and national and regional broadcasters. As well as laying ...

FOCUS: CAUSE-RELATED MARKETING - Brands win by showing they care/Charity begins at home but for many companies supporting a cause in a high-profile way brings bonuses for a brand. Mary Cowlett reports

03 Apr 1998 | by MARY COWLETT

with Andrex marketing manager, Joe Bromilow and the retail trade press. On 24 March, 1997 a photocall ... on registration, containing materials such as pro-forma press releases and branded posters. GDBA has ... press launch at the House of Commons, Family Circle presented the survey results to Blunkett. From a ...

CAMPAIGNS: Carling’s bid to be football crazy - Sponsorship

06 Mar 1998 | by LEXIE GODDARD

the survey to the national sports media via a press release inviting fans to take part. Articles were ... the press launch day. Phone briefings were given to all national newspapers, radio stations and the PA. The main press release focused on two stories; the overwhelming percentage of fans that were ...

 

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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