11 Dec 1998
| by SOPHIE BARKER
IT PR specialist Johnson King PR has been hired to handle corporate
PR for telecom company Satellite Media Services. Johnson King won the
pounds 50,000 fee account last week after a non-competitive pitch. The
agency will promote the company s satellite communications network,
which use the internet...
11 Dec 1998
| by SUZANNE KEMBLE
use for PR communications, has
helped to fuel this risk. While a press release issued to UK ...
for errors and libellous statements in the
same way as a press release or other written communication ...
04 Dec 1998
| by SIMON ELLERY
to
target the consumer technology press and telecommunications media
promoting coverage of Yahoo s new pay...Internet search site and content provider Yahoo! has hired Joe
Public Relations for a two-month campaign. The agency won the account
without a pitch and there was no incumbent. Joe PR has been briefed to
target the consumer technology press and telecommunications media
promoting coverage of Yahoo s new pay ...
03 Dec 1998
| by HARRIET MARSH
to be standing up. The US press report
that Americans - particularly the younger ones - are reluctant ...
27 Nov 1998
| by JOHN TYLEE
Marketers are pressing for changes to proposed Europe-wide rules
which they claim will cause...Marketers are pressing for changes to proposed Europe-wide rules
which they claim will cause advertisers to shun the internet.
They believe the proposals will become a nightmare for companies, which
will have to ensure that what they offer conforms not only to the laws
of their own countries ...
27 Nov 1998
| by ALASTAIR DUNCAN
word for
brochureware? Read the press ad on the website. Don t bother reading the
press ad ...
an internet idea. Of course, you must make it part of the
campaign but don t expect the press work simply ...
27 Nov 1998
| by JOHN OWEN
).
Cellnet, meanwhile, stands accused by Duncan of putting a press ad
online.
I think that s a ...
27 Nov 1998
| by MARY COWLETT
, the
commercial arm of the Press Association thinks that this outlook may be
too simplistic.
His company ...
is unlikely to
publish a lengthy press release verbatim, it seems unlikely that TV
channels will let PR ...
awareness of the
weed as a poison to horses, sheep and cattle, the organisation s press
officer, Nichola ...
26 Nov 1998
| by IAN DARBY
UK consumers are more likely to complain about goods and services
than ever before, according to NOP research carried out exclusively for
Marketing. Nearly three-quarters (71%) of consumers are more likely to
complain about poor service and faulty goods than they were a few years
ago, according to the...
26 Nov 1998
| by ANDY FRY
been matched by a burgeoning travel media. Television, national press,
radio, outdoor, magazines, text and online services all contribute to a
competitive market.
Press ahead
Although TV accounts for a large chunk of ad spend, the national press
is the largest medium. The likes ...