to remove filtersISP warns Govt over tobacco ad ban
18 Dec 1998 | by JOHN TYLEE
continue pressing the Government to change its mind. But if it refuses to budge, Circus warned ...
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STOP PRESS
19 Dec 1998 | by NEILL DENNY
Kellogg Europe has handed a large chunk of its pounds 153m media buying account to Carat following a pitch against the incumbent, MindShare. Carat picks up the business in Germany, Austria, Switzerland and Eastern Europe. MindShare retains the business in the UK, Ireland and Scandinavia.
STOP PRESS
17 Dec 1998 | by DANNY ROGERS
will be pressing ahead with a threatened tube strike on that night. If the strike goes ahead, the company says ...
Moben account moves to MBS
03 Dec 1998 | by BINNUR BEYAZTAS
, Portland Conservatories and Kitchens Direct. Moben and Dolphin use mainly national press ads, most ...
Woolwich backs ISAs
26 Nov 1998 | by IAN DARBY
The Woolwich is attempting to position itself ahead of its competitors as a leading provider of ISAs (Individual Savings Accounts) four months before the launch date for the government-mandated savings accounts. It has launched a national press and outdoor poster campaign for its ISA ...
AGENDA: Pension ads are playing straight - Financial complexity and the the mis-selling scandal have prompted pensions firms to adjust their advertising and clean up their sales techniques. Sue Beenstock reports
19 Nov 1998 | by SUE BEENSTOCK
, press officer for the Norwich Union. We ve not changed anything as a result of the mis ...
British Gas unveils home security task by Evans Hunt Scott
13 Nov 1998 | by CLAIRE COZENS
British Gas Home Security, the largest national supplier of alarm systems in the country, is launching a major advertising and direct marketing campaign through Evans Hunt Scott. The campaign is based around the line: Make your home a castle. National press ads for two products ...
AGENDA: Long live sales promotion - Clive Mishon has taken over as chairman of the Sales Promotion Consultants Association. Here he explains why its name, and the discipline’s role in the marketing mix, are both here to stay
12 Nov 1998 | by CLIVE MISHON
Some elements of the press, present company included, have been whipping the industry into a...Some elements of the press, present company included, have been whipping the industry into a frenzy by predicting that not only is the Direct Marketing Association planning a hostile takeover of the SPCA, but that sales promotion is about to become extinct! This illustrates how people react ...
PROFILE: Shock of the old - HELEN WRIGHT, HEAD OF DM, HELP THE AGED
12 Nov 1998 | by HARRIET MARSH
done. With dramatic consequences. The resulting press and poster campaign, showing two rows ...
REVIEW: Marketing and advertising news in the week’s press
30 Oct 1998 | by JOHN TYLEE
with a shopping promotion that will be publicised in a 30-second TV spot and press executions through ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
