REVIEW: Marketing and advertising news in the week’s press
18 Dec 1998 | by CLAIRE BEALE
Krispies and Frosties. A TV and press campaign through J. Walter Thompson breaks in early January ...
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STOP PRESS
19 Dec 1998 | by NEILL DENNY
Kellogg Europe has handed a large chunk of its pounds 153m media buying account to Carat following a pitch against the incumbent, MindShare. Carat picks up the business in Germany, Austria, Switzerland and Eastern Europe. MindShare retains the business in the UK, Ireland and Scandinavia.
MEDIA SPOTLIGHT ON: LONDON NEWSPAPER MARKET - Associated launch could see a renewed London press
18 Dec 1998 | by ALASDAIR REID
fire hazard. According to Steve Goodman, the director of press at the Media Business, it all ...
STOP PRESS
17 Dec 1998 | by DANNY ROGERS
will be pressing ahead with a threatened tube strike on that night. If the strike goes ahead, the company says ...
STOP PRESS: Clarification
11 Dec 1998 | by SOPHIE BARKER
Trudi Harris has been appointed to head a new UK and EU communication drive for the Joint Nature Conservation Committee, not the country agencies English Nature, Scottish Natural Heritage and the Countryside Council for Wales, which have their own in-house PR function (PR Week, 4 Dec 1998).
STOP PRESS: Fishburn-Hedges wins legal brief
11 Dec 1998 | by SOPHIE BARKER
account. FH will promote the law firm in the UK financial and general press and the international media...Fishburn-Hedges has won a three-way pitch to handle national PR for law firm Eversheds (PR Week, 16 October). Citigate Dewe Rogerson and Financial Dynamics also pitched for the six-figure fee account. FH will promote the law firm in the UK financial and general press and the international ...
STOP PRESS: Scandinavian software firm picks Key
11 Dec 1998 | by SOPHIE BARKER
Scandinavian IT firm EC Soft has selected Key Communications to handle its UK media relations. Key, which won the account after a competitive pitch last month, will promote the firm in the business and IT sectors.
ASA upholds Tesco complaint against Safeway press ad
11 Dec 1998 | by JOHN TYLEE
Tesco has scored a win over Safeway after claiming its supermarket rival had manipulated price comparisons in an ad to imply it was cheaper. The row surrounded a regional press ad for Safeway ... in the national press - which promoted a potency pill called Vigorex, a drug it claimed had swept America ...
REVIEW: Marketing and advertising news in the week’s press
11 Dec 1998 | by MICHELE MARTIN
force across all areas of the business, and will concentrate on press advertising and direct mail ...
STOP PRESS: M&S financial arm hires Positive Profile
11 Dec 1998 | by SOPHIE BARKER
Marks and Spencer Financial Services has hired Positive Profile on a retainer to work on the company s unit trust reports. Positive Profile previously worked for M s financial services arm on a two-month project redesigning the reports.
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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
