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LIVE ISSUE/NEWSPAPER ACCOUNTS: What makes newspapers such difficult clients? - Press clients don

Newspapers are known as the clients from hell. It is an opinion borne out by the repeated advertising account reviews called this year - the Express and the Independent have done it twice, Sunday Business and the Daily Record are doing it, and the Guardian has just done it.

PUBLIC SECTOR: Roe takes Hackney community trust post

Eastbourne Hospital is losing its press and PR manager, Kate Roe, to the City and Hackney...Eastbourne Hospital is losing its press and PR manager, Kate Roe, to the City and Hackney Community Trust. She takes up the new position of director of communications next February, reporting to chief executive Averil Dongworth. The trust s human resources and communications adviser, Sharon ...

Scottish Office to hire PR staff for parliament

The Scottish Office is drawing up the job description for a PR chief to head media services at the new Scottish Parliament. The PR officer will be responsible for media services, press ... s official record, an equivalent to Westminster s Hansard. Scottish office press officer Alistair ...

BORDER LINES: FRANKFURT - Airport seeks investors

will lead a four-strong team targeting the financial and real estate trade press. The airport aims ...

Govt to rethink anti-smoking brief

the Government s strategy said it would outlaw poster and press ads at the earliest practicable opportunity ... , but ministers plan to abolish them a year earlier. Press ads, which must disappear across Europe by July ...

Hasbro plans PR drive for Action Man’s relaunch

Top selling doll Action Man is being relaunched next year and owner Hasbro UK is drawing up a shortlist to appoint a new PR agency. Mark Borkowski Press and PR has handled the brand for the past ... a 50 per cent share of that market. P The London Arena has hired Mark Borkowski Press and PR ...

Dome architects seek PR chief for in-house unit

manager. Her role has been upgraded to cover all internal and external communications, press ...

Judge and Jury: HSBC needs to be consistent if it wants to be taken seriously - Rebranding Midland Bank to create a more coherent global identity is a perfectly sound PR move, but it only really works if HSBC applies that theory across its whole banking n

changes provided by the press coverage and advertising campaign, HSBC seeded interest and curiosity and ... before the announcement of the rebranding to the press. To some customers this is clearly alienating ...

DIRECT NEWS: Wesleyan appoints Brann to help MSS raise brand profile

and specialist press advertising, as well as new-media and salesforce support material, all targeting MSS ...

Diary: There’s no such thing as an original idea, especially in the PR name game

. In a press release on its name change, the Glasgow agency explained that the change was made as part ...

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