to remove filtersMEDIA SPOTLIGHT ON: LONDON NEWSPAPER MARKET - Associated launch could see a renewed London press
18 Dec 1998 | by ALASDAIR REID
fire hazard. According to Steve Goodman, the director of press at the Media Business, it all ...
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STOP PRESS
19 Dec 1998 | by NEILL DENNY
Kellogg Europe has handed a large chunk of its pounds 153m media buying account to Carat following a pitch against the incumbent, MindShare. Carat picks up the business in Germany, Austria, Switzerland and Eastern Europe. MindShare retains the business in the UK, Ireland and Scandinavia.
PRIVATE VIEW
18 Dec 1998 | by ANDREW CRACKNELL
Street. Well, if you don t like that, wait until you see the Tango press ads - they re even more ...
DIRECT NEWS: Wesleyan appoints Brann to help MSS raise brand profile
11 Dec 1998 | by KAREN YATES
and specialist press advertising, as well as new-media and salesforce support material, all targeting MSS ...
Whitbread shakes up in-house work with new PR chief
11 Dec 1998 | by SIMON ELLERY
for sponsorship, press, PR and new media initiatives. Among the other brands he will be overseeing ...
Adidas shortlists four for UK consumer PR
11 Dec 1998 | by SOPHIE BARKER
and lifestyle press. Adidas UK PR manager, Steve Martin, who headed the Adidas account for H The reason ...
STOP PRESS: IPR awards Lavelle honorary fellowship
04 Dec 1998 | by SIMON ELLERY
Outgoing IPR executive director John Lavelle has been made the institute s 21st honorary fellow in recognition of his contribution to the IPR s work. Lavelle joined as executive director 14 years ago from frozen food firm Findus, where he was general manager. During his tenure, IPR membership has doubled...
Initiative lands Johnson & Johnson
04 Dec 1998 | by CLAIRE BEALE
of our press buying ability and of the coherence of our network . It follows the recent wins of LVMH and Timberland, both press-driven accounts. ...
MEDIA CHOICE: COLGATE BUS SHELTER
03 Dec 1998 | by MICK RIGBY, Media strategist, MSc
in the press extend the life and effect of the campaign. Top marks to Young & Rubicam and Concord ...
REVIEW: Marketing and advertising news in the week’s press
27 Nov 1998 | by JOHN TYLEE
Week The Canadian lager brand, Molson, is launching a pounds 1 million press and poster ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
