to remove filtersSTOP PRESS
17 Dec 1998 | by DANNY ROGERS
will be pressing ahead with a threatened tube strike on that night. If the strike goes ahead, the company says ...
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MoneyGram ads target services at Asian groups
19 Dec 1998 | by ANNE-MARIE CRAWFORD
, press, and radio campaign will roll out this week to highlight the benefits of using MoneyGram to send ... , and on local radio stations in areas with large Asian populations. Press ads will run in specialist Asian ... spent pounds 223,000 a year on press and outdoor work (Nielsen/Meal). ...
STOP PRESS: M&S financial arm hires Positive Profile
11 Dec 1998 | by SOPHIE BARKER
Marks and Spencer Financial Services has hired Positive Profile on a retainer to work on the company s unit trust reports. Positive Profile previously worked for M s financial services arm on a two-month project redesigning the reports.
Judge and Jury: HSBC needs to be consistent if it wants to be taken seriously - Rebranding Midland Bank to create a more coherent global identity is a perfectly sound PR move, but it only really works if HSBC applies that theory across its whole banking n
11 Dec 1998 | by GABRIELLE SHAW
changes provided by the press coverage and advertising campaign, HSBC seeded interest and curiosity and ... before the announcement of the rebranding to the press. To some customers this is clearly alienating ...
DIRECT NEWS: Wesleyan appoints Brann to help MSS raise brand profile
11 Dec 1998 | by KAREN YATES
and specialist press advertising, as well as new-media and salesforce support material, all targeting MSS ...
STOP PRESS: Wriglesworth quits Brunswick
04 Dec 1998 | by SIMON ELLERY
Brunswick partner John Wriglesworth has left to pursue his own interests, less than a year after joining the agency. Wriglesworth specialises in the retail financial services sector, and is expected to continue advising certain Brunswick clients on a freelance basis as well as working in journalism....
St Luke’s highlights Midland Bank’s new name in global task
04 Dec 1998 | by JOHN TYLEE
St Luke s, the Midland Bank s agency of record, has created a global press campaign to inform...St Luke s, the Midland Bank s agency of record, has created a global press campaign to inform customers that the bank has changed its name to HSBC. The ad appears in the national press and in selected regional newspapers this week from Wednesday to Friday. It will also run in the Sunday papers ...
CAMPAIGNS: International Financial PR - Patriotism pays off in Bond issue
04 Dec 1998 | by MARY COWLETT
the ethnic press. And in those countries where regulations constrained advertising, PR activities were supported by investor roadshows, press conferences and internet activity. In the US and Canada ... and the US. Results In India the RIB offer received interest from the English language press ...
Railtrack ends Bell Pottinger retainer contract
04 Dec 1998 | by SIMON ELLERY
Company for consumer PR, Media Strategy for press relations and Camargue for property PR (PR Week, 27 ...
COMMENT PLATFORM: Leave financial PR to the professionals - Financial PR agencies which aren’t able to offer strategic advice at all levels won’t survive long in today’s market , says Dick Saunders
04 Dec 1998 | by DICK SAUNDERS, a director of Cardew and
, with inexperienced klutzes telling clients things they already know and sending out press releases which could have ... from the issue of press releases to researching opinion among top rated analysts. There is no room ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
