to remove filtersTalk Loud boosts Disney PC games
11 Dec 1998 | by SIMON ELLERY
will target specialist PC titles, specialist games titles, consumer media, including the style press ...
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STOP PRESS: Scandinavian software firm picks Key
11 Dec 1998 | by SOPHIE BARKER
Scandinavian IT firm EC Soft has selected Key Communications to handle its UK media relations. Key, which won the account after a competitive pitch last month, will promote the firm in the business and IT sectors.
STOP PRESS: Software house Rebellion hires Bastion
27 Nov 1998 | by JULIETTE GARSIDE
Bastion. Bastion will mainly promote the company in the specialist, trade and lifestyle press next year...UK entertainment software company Rebellion has handed its first PR account to specialist agency Bastion. Bastion will mainly promote the company in the specialist, trade and lifestyle press next year. Rebellion is due to launch two computer games, Aliens vs Predator and Rainbow 6, in 1999. ...
FOCUS: HI-TECH PR - Keeping an eye on future markets - Convergence of technologies has resulted in a flurry of mergers and acquisitions in the hi-tech sector. Good IT PR agencies both large and small must examine how they can benefit from the trend
27 Nov 1998 | by NICK PURDOM
. For example, a 200 days to launch party for the press in the UK was remoulded as a 66 days to go party for the Spanish press a few months later. Although Profile was a competitor to B-M in the European pitch ... and business press. For example, Ogilvy PR has found university lecturers to be quite an important audience ...
BORDER LINES: STOCKHOLM - H&K lands Navision contract
06 Nov 1998 | by MAGGIE BROWN
press to raise the brand s profile. The account carries annual fees of more than pounds 50...Danish company Navision Software has appointed Hill and Knowlton to handle PR in Sweden. The agency won the work without a competitive pitch and has been briefed to target the trade and national press to raise the brand s profile. The account carries annual fees of more than pounds 50 ...
Olivetti Computers hires Keene for consumer PR
06 Nov 1998 | by SIMON ELLERY
and consumer PCs, notebooks and servers. The agency will target the IT press, including computer distribution industry titles as well as the national press. Keene also has plans to run a series of briefing programmes with key journalists in the PC press. Olivetti Computers Worldwide UK ...
Paragon/Golin Harris hired for Plasmavision PR
06 Nov 1998 | by IAN DARBY
press and special projects, said Paragon Golin/Harris board director Janet Salvoni. The product s use ...
STOP PRESS: Beatwax to promote Activision games
30 Oct 1998 | by JULIETTE GARSIDE
Computer games firm Activision has appointed youth specialist agency Beatwax to promote its two latest CD-ROM games, Sin and Asteroids. The agency will build the games profile in the run-up to their pre-Christmas launch.
STOP PRESS: Harvard lands UK work for ATI Technologies
30 Oct 1998 | by JULIETTE GARSIDE
Graphics and multimedia firm ATI Technologies has appointed Harvard PR to handle its UK PR. The agency will handle consumer, national and trade public relations.
STOP PRESS: GT Interactive appoints Jay PR
16 Oct 1998 | by SOPHIE BARKER
Jay PR has been appointed by software firm GT Interactive Software to promote its Humongous Entertainment range of children s computer games. The agency will focus on gaining press coverage of the games in the national newspapers and specialist children s, parenting and women s titles. ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
